NewGenIvf Taps Veteran Healthcare Executive To Build Out Its New Egg Freezing Service

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[{"type":"text","content":"By Meg Flippin Benzinga\nDETROIT, MICHIGAN - March 6, 2025 (NEWMEDIAWIRE) - NewGenIvf Group Ltd. (NASDAQ: NIVF), the fertility services provider helping couples and individuals in Asia obtain access to fertility treatments, is doubling down on its recently launched lifetime egg freezing service, bringing on a new leader to build and grow the business. \n The company, aiming to change the approach to fertility in some of the world's most populous regions, named Thorain Ko as the business development director. Ko is tasked with spearheading NewGenIvf's lifetime egg-freezing business in China and Asia and developing new initiatives that build sales across the company's fertility service offerings.\nKo, who recently served as sales and marketing director at USANA Health Sciences, has more than thirty years of experience in business development, healthcare and direct selling. Previously, Ko held leadership positions at Jeunesse Global Group Ltd. and HEC International LLC.\n\"Ko's extensive experience in healthcare business development across Asia will be instrumental in driving our growth initiatives, particularly in our lifetime egg-freezing business,\" said Siu Wing Fung Alfred, founder, chairman, and CEO of NewGenIvf. \"These developments reflect our commitment to creating value for shareholders while expanding access to fertility services across Asia.\"\nInnovative Approach To Egg Freezing\nEarlier in 2025 NewGenIvf launched what it says is a revolutionary service for women and families across Asia that aren't ready to have a baby: a lifetime egg freezing service. The \"one charge, no worries\" egg freezing plan enables women to make one payment to keep their eggs frozen for as long as they want.\nWhen it comes to reproductive choices, women across Asia are increasingly demanding more flexibility and control. While many women prefer to wait to have children as they pursue their careers or other goals, they are also aware there is a clock on fertility, and freezing their eggs can offer more flexibility. However, local rules can cause limitations. In China, single women are prohibited from freezing their eggs and only women who have a medical condition like cancer are allowed to do so. Females can only store their eggs for ten years in China, Hong Kong and Singapore.\nNewGenIvf launched its latest service aiming to overcome those l...

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