Press release
Yankee Candle Unveils Wonder as Its Fifth Annual Scent of the Year®
Fresh Floral Fragrance Embodies the Gratitude and Optimism Felt When Experiencing Special Moments of Happiness Together SOUTH DEERFIELD, Mass., March 15, 2023
About this update from Newell Brands Inc.
[{"type":"text","content":"Fresh Floral Fragrance Embodies the Gratitude and Optimism Felt When Experiencing Special Moments of Happiness Together\nSOUTH DEERFIELD, Mass., March 15, 2023 /PRNewswire/ -- The Yankee Candle Company, Inc., the leader in home fragrance, announces today its long-awaited fifth annual Scent of the Year®, Wonder. Inspired by feelings of gratitude for everyday joyful moments, Wonder's nuanced white floral and fruity fragrance notes create an ambiance of optimism and happiness around the home. Launching in conjunction with National Fragrance Day, and following World Happiness Day, Wonder will be widely available for purchase on March 21, 2023.\n\n \n \n \n \n \n \n\n \nDeveloped by scent experts at Yankee Candle, Wonder provides a fresh, clean fragrance to consumers that's grounded by notes of amber and soft woods, offering a unique and unexpected scent experience. Created to celebrate the gratitude felt when experiencing special, everyday moments of happiness, Wonder's fragrance inspiration embodies optimism as consumers make their way through 2023. \n\"When approaching this year's fragrance, we wanted to incorporate the joyful feeling of optimism that many people are experiencing in 2023, as they look to take time away from their busy schedules to create a lifestyle that allows them to enjoy life's simple moments,\" said Taylor Perlis, Senior Fragrance Evaluator, Newell Brands. \"Wonder's unique scent combination incorporates familiar fragrances of white floral and spring fruits with woody and amber tones, creating a robust scent profile for consumers to enjoy as they appreciate the unabashed wonderment in life's everyday moments.\"\nEvery year, Yankee Candle® fragrance evaluators collaborate with experts to identify annual trends from around the world, inclusive of topics such as fashion, home décor, travel, and pop culture among others, to help determine the direction each year's Scent of the Year will take. In 2023, experts found that despite being increasingly connected digitally, consumers are eager for real, human connections and are ready to celebrate meaningful community. With that, Wonder embodies the gratitude we experience when finding those special moments, capturing the sentiment of joy, happiness, and inspiration through a unique scent profile, including:\nTop Notes: Ylang Petals, White Lavender, Iridescent Aldehydes...