Press release
Yankee Candle Unveils Inspire as Its Fourth Annual Scent of the Year®
Citrus-Forward Fragrance Embodies the Energy, Happiness, and Inspiration People Are Seeking This Year SOUTH DEERFIELD, Mass., March 16, 2022 /PRNewswire/ --
About this update from Newell Brands Inc.
[{"type":"text","content":"Citrus-Forward Fragrance Embodies the Energy, Happiness, and Inspiration People Are Seeking This Year \nSOUTH DEERFIELD, Mass., March 16, 2022 /PRNewswire/ -- The Yankee Candle Company, Inc., the leader in home fragrance, announces today the highly anticipated fourth annual Scent of the Year®, Inspire. Celebrating Ikigai, the philosophy for living a long and happy life, the 2022 Scent of the Year was designed to enhance the everyday moments that bring us joy. Launching in conjunction with National Fragrance Day, and following World Happiness Day, Inspire will be widely available for purchase on March 21. \n\n \n \n \n \n \n \n\n \nCreated during the pandemic, the 2022 Scent of the Year, Inspire, is an intriguing effervescent citrus fragrance that creates a sense of joy while aromas of a salty sea breeze invigorate the senses with optimism.\n\"When developing this year's fragrance, we really focused on what people are seeking in 2022 and leaned into a scent that celebrates the small moments of joy that can be found in our everyday lives,\" said Lisa McCarthy, President of the Home Fragrance Business Unit, Newell Brands. \"Ikigai's ten rules of happiness, which include 'reconnect with nature', helped inspire this bright and energizing, uplifting and radiant fragrance, reflective of what we are all craving right now.\"\nEvery year, Yankee Candle® fragrance evaluators work with trend experts to identify annual trends from around the world inclusive of topics such as fashion, home décor, travel, pop culture, and home fragrance, among others, to help determine the direction each year's Scent of the Year will take. In 2022, experts identified an overarching desire to find more moments of happiness amidst the everyday. Inspire combines an intriguing blend of nature-inspired green notes that embody joy and optimism including:\nTop Notes: Rainforest Lime, Ginger, VerbenaMid Notes: Bamboo, Freesia, Ocean Breeze AccordBase Notes: Cedar, Seaside Driftwood, Sun Musks\nAs one of Yankee Candle's main inspirations for this year's fragrance, Ikigai guides you to find your passions and reason for being. Its ten rules of happiness, including \"take it slow and live in the moment,\" \"reconnect with nature,\" and \"give thanks,\" inspired Yankee Candle to create an energizing fragrance, with a focus on reinvigorating fans to make the most of life.\n...