Press release
This New Year, the Crockpot® brand Just Wants You to Slow Down
Crockpot is partnering with family and lifestyle influencers Sopha Rush and Tiffany Davidson to kick off National Slow Cooking Month by just "Slowing Down"
About this update from Newell Brands Inc.
[{"type":"text","content":"Crockpot is partnering with family and lifestyle influencers Sopha Rush and Tiffany Davidson to kick off National Slow Cooking Month by just \"Slowing Down\"\n\n\nBOCA RATON, Fla., Jan. 12, 2020 /PRNewswire/ -- January is finally here, 2020 is behind us and it is National Slow Cooking Month. To celebrate, the Crockpot® brand is encouraging people to give themselves some much-deserved grace by taking a moment to slow down and enjoy life. \n\n \n \n \n \n \n \n\n \nBusyness has grown to be a part of everyday life in American culture. But, after the year we just had, the Crockpot brand wants to do the cooking work for you so you can use that time to show yourself, your family, and your friends some extra love. As part of the brand's \"Slowing Down\" campaign, Crockpot is teaming up with family and lifestyle influencers Sopha Rush and Tiffany Davidson to show Crockpot slow cooker lovers and fans how to slow down and take the stress out of cooking with a slow cooker – giving families the official license to press pause on the \"new year, new me\" rush by starting the year taking it easy. \n\"At the heart of the Crockpot brand is the desire to bring people together with love through moments, memories, and meals – and that requires slowing down, especially after the year we've had,\" said Chris Robins, CEO of the Appliances & Cookware business unit at Newell Brands. \"Slow cooking is the perfect way to take the stress out of cooking, which leaves you with more time to hit that reset button and focus on your priorities—including more quality time with the ones you love.\"\nNew Data Reveals: No Matter Your Preferred Pace in Life, Cooking and Food Bring People Together \nAdditionally, for National Slow Cooking Month, Crockpot commissioned a survey to find out whether people are taking the time to slow down or feeling inclined to pick up the pace during quarantine – especially heading into a new year. Conducted by OnePoll, the survey of more than 2,000 Americans – split by those who identify as moving slowly, versus those who identify as doing things quickly – uncovered key personality differences among the two groups, with those who take their time more likely to consider themselves introverts, while those who move quickly identified most commonly as ambiverts. Interestingly, the survey shows an important commonality that brings these two...