Press release
The Ball® Brand Expands Keepsake Jar Collection with New Honeybee-Embossed Jars to Commemorate World Bee Day
The Ball® Honeybee Keepsake Jar celebrates the important role bees play in pollinating and preserving the fruits and vegetables canners love. ATLANTA, May 4,
About this update from Newell Brands Inc.
[{"type":"text","content":"The Ball® Honeybee Keepsake Jar celebrates the important role bees play in pollinating and preserving the fruits and vegetables canners love.\nATLANTA, May 4, 2023 /PRNewswire/ -- In anticipation of World Bee Day on May 20, the Ball® brand, a part of the Newell Brands global portfolio, has launched its latest innovation – the Ball® Honeybee Keepsake Jars – honoring the unsung garden hero: the honeybee. The collector's edition canning jar features a unique bee and honeycomb design and highlights the important role these pollinators play in growing the foods people love to preserve and enjoy. To further help honeybees thrive, a donation is being made to The Bee Conservancy, an organization dedicated to protecting bees, safeguarding the environment, and securing food justice, that will help collect vital hive data, fight threats to honeybees and advance hive health.\n\n \n \n \n \n \n \n\n \n\"We understand how crucial honeybees are for pollinating the fruits and vegetables that we all enjoy and that's why we created the Ball® Honeybee Keepsake Jars,\" said Julien McCluney, VP of Global Brand Management, Kitchen, Newell Brands. \"We wanted to celebrate the bees' importance to the pollination and canning process and felt The Bee Conservancy is the likeminded partner dedicated to helping these important pollinators flourish.\"\nWhile responsible for pollinating 80% of flowering plants and yielding $15 billion in increased crop value annually in the United States, bees are in crisis due to habitat loss, climate change, pests, disease and pesticide use. With this donation, The Bee Conservancy will be able to help offset these dangers for nature's most powerful pollinators by:\nEquipping 14 hives in New York City with BroodMinder sensors to track essential hive parameters (weight, temperature, humidity) and collect data against two of the biggest threats to honeybees: Varroa mites and Nosema diseaseProviding four of The Bee Conservancy's Master Beekeeper awardees with Varroa and Nosema testing kits across 16 hives in New York, Connecticut, Massachusetts and FloridaArming four Food Justice awardees (community gardeners and urban farmers growing food for underserved communities) in Pennsylvania and Washington, D.C. with sensors to gather hive dataThe new Ball® Honeybee Keepsake Jars can be used in a myriad of ways. From canning to home dé...