Press release
Sharpie® Partners with Michael Penix Jr., Rome Odunze to Showcase High-Performance and Precision of Sharpie S-Gel Pens In Career-Defining Moments
Penix and Odunze will exclusively use Sharpie at pivotal moments throughout their rookie seasons as they make their mark on professional sports. ATLANTA, Feb.
About this update from Newell Brands Inc.
[{"type":"text","content":"Penix and Odunze will exclusively use Sharpie at pivotal moments throughout their rookie seasons as they make their mark on professional sports. \nATLANTA, Feb. 8, 2024 /PRNewswire/ -- Today, Sharpie®, the iconic writing brand part of the Newell Brands global portfolio, has launched the Sharpie Rookie of the Year program – a first-of-its-kind program that helps prolific college athletes and prospective professional draftees make their mark as they transition into the next phase of their careers. To kick off the program, the brand has signed Michael Penix Jr. and Rome Odunze to become the official writing products of their rookie seasons.\n\n \n \n \n \n \n \n\n \n\"Michael and Rome are about to have new, blank canvases at their fingertips, and we are excited to be part of their journey into the professional ranks,\" said Gina Lazaro, Vice President, Brand Management, Writing at Newell Brands. \"Sharpie encourages everyone to make the world their canvas, and as highly touted draftees, we will equip them with the highest quality instruments they can consistently rely on, whether it's signing their first contract or an autograph for a fan.\"\nAs they move from college football to the pros, Sharpie will provide them with the high-performance writing products they need to feel confident and ready to leave their mark on the biggest canvas they will ever sign – their first professional contract. Armed with Sharpie S-Gel pens that feature no smear, no bleed technology, they will sign their rookie contracts with custom-made S-Gels that feature their signatures engraved down the barrel for a personalized, sleek and professional look on signing day.\n\"Being a left-handed quarterback also means I'm a left-handed writer. And just like my fellow lefty writers out there, I am no stranger to the woes of smearing ink and smudge marks on everything I write or sign,\" said Penix, the 2023 Heisman runner-up. \"The Sharpie S-Gel pen has changed all that. When I'm signing my name with a S-Gel, I know I can rely on a smear-free signature.\"\nThroughout the year, Sharpie will be sharing unique glimpses into the rookie seasons of Penix and Odunze, and how Sharpie products can be used across various canvases, categories and creations. Armed with the appropriate Sharpie for any situation, from signing contracts to building personal brands through fan aut...