Press release
Sharpie® and Paper Mate® Partner with Mindy Kaling to Inspire Creativity Through the "Let's Get Creative" Campaign Launched at South by Southwest®
Sharpie and Paper Mate uncover the State of Creativity in America in a recent survey, which revealed that lack of time is keeping Americans from getting
About this update from Newell Brands Inc.
[{"type":"text","content":"Sharpie and Paper Mate uncover the State of Creativity in America in a recent survey, which revealed that lack of time is keeping Americans from getting creative.\nATLANTA, March 12, 2024 /PRNewswire/ -- Sharpie® and Paper Mate®, two legendary writing brands in the Newell Brands global portfolio, have joined forces to make the world more creative through the \"Let's Get Creative\" campaign. Following recent survey findings that more than three-quarters of Americans lack confidence to explore their creativity more, the brands kicked off the campaign at the hub of creativity and innovation, South by Southwest®, at the interactive Sharpie Studio. At the festival, the brands debuted the new Sharpie® Creative Markers and Paper Mate InkJoy® Gel Bright! Pens and hosted a Q&A led by renowned actor, writer and producer, Mindy Kaling, to give attendees insight into her creative processes.\n\n \n \n \n \n \n \n\n \nTo identify the state of creativity in America, the brands surveyed 2,000 people to uncover their feelings about their own creative abilities. The results showed that creativity is a driving force in America. Some of the most compelling stats include:\n78% of respondents identified themselves as creative.However, finding time to be creative proved to be an obstacle for 71% of respondents, and almost three-quarters of Americans wish they engaged in creative activities more often.71% of respondents believe that creativity makes a person more attractive.37% of respondents rely on writing, drawing, doodling and painting to alleviate stress.Gen Z specifically feels an especially strong tie to creativity, with 94% of the Gen Z respondents agreed that creativity is a reflection of their personal brand.\"We believe that everyone has the power to be creative and we want to encourage people to harness that power and share their creativity far and wide,\" said Gina Lazaro, Vice President, Brand Management, Writing at Newell Brands. \"The Let's Get Creative campaign demonstrates the brands' investment in instilling creative confidence and celebrating ingenuity by breaking down the barriers that keeps people from getting creative like fear of judgment and having the right tools. The SXSW® festival was only the beginning of our exciting mission to equip consumers with the tools and encouragement they need to confidently share their gifts with...