Press release
Newell Brands Announces the Launch of the Newell Creative Kitchen
The Newell Creative Kitchen brings a new source of kitchen inspiration through immersive cooking content including new farmer's market recipes from viral
About this update from Newell Brands Inc.
[{"type":"text","content":"The Newell Creative Kitchen brings a new source of kitchen inspiration through immersive cooking content including new farmer's market recipes from viral TikTok sensation Jeremy Scheck\nATLANTA, April 13, 2022 /PRNewswire/ -- Today, Newell Brands Inc. (NASDAQ: NWL) announced the launch of the Newell Creative Kitchen, the company's first multi-purpose, brick-and-mortar kitchen space located in Hoboken, New Jersey. The versatile space caters to virtual and in-person events and serves as a hub for content creation and kitchen inspiration, connecting people with the latest food and kitchen trends. Newell Creative Kitchen provides an avenue to showcase the latest innovations from Newell Brands' family of leading home and kitchen brands including Rubbermaid, Ball, Calphalon, FoodSaver, Sistema, CrockPot, and Mr. Coffee.\nExperience the interactive Multichannel News Release here: https://www.multivu.com/players/English/9011051-newell-creative-kitchen/\nAs life continues to be lived in the kitchen, and at the home, the Newell Creative Kitchen is a new, collaborative way for Newell Brands to keep a pulse on category trends to further delight and engage foodies. The Newell Creative Kitchen exists as a direct extension of Newell Brands' purpose to enhance and brighten consumer's lives at home by creating moments of joy and peace of mind.\n\"As a destination for home and kitchen brands, we know that the kitchen is so much more than food, it's the heart of the home,\" said Kris Malkoski, Business Unit CEO, Home Solutions Unit at Newell Brands. \"We are pleased to offer the Newell Creative Kitchen as an outlet that fosters inventive thinking and sparks discovery for consumers at home.\"\nThe Newell Creative Kitchen will serve up a steady stream of inspiration for consumers, acting as a content incubator where creators can seamlessly produce and share videos, tutorials and more. Newell Creative Kitchen kicks off with TikTok star, Jeremy Scheck @ScheckEats to share new recipes packed with fresh farmer's market produce.\n\"I love spending time in the kitchen creating flavorful recipes that people can easily modify with ingredients they have on hand,\" said Jeremy Scheck. \"I am excited to partner with the Newell Creative Kitchen to inspire people in their own kitchens this spring with fresh and flavorful creations that show how to use all kinds ...