Press release
Newell Brands Announces Friday Collective™, A New Brand That's Committed to Bringing 'Weekend Feels' to Every Day
Launching First with Scented Candles that Feature Uplifting and Experience-Driven Fragrances to Help You Bask in that 'Friday Feeling' 24/7 SOUTH DEERFIELD,
About this update from Newell Brands Inc.
[{"type":"text","content":"Launching First with Scented Candles that Feature Uplifting and Experience-Driven Fragrances to Help You Bask in that 'Friday Feeling' 24/7\nSOUTH DEERFIELD, Mass., Aug. 9, 2022 /PRNewswire/ -- Newell Brands announced today the launch of a new brand, Friday Collective™. The bold lifestyle brand is launching with a range of scented candles that channel optimism and joy with vibrant colors and unexpected fragrance combinations, to perfectly set a vibe, get a boost, or simply reset your mood.\n\n \n \n \n \n \n \n\n \n\"Traditionally we think about lighting a candle as a meditative act, a way to wind down,\" said Lisa McCarthy, President, Home Fragrance at Newell Brands. \"We wanted to rethink that and create candles that were energizing and uplifting. We hope our candles will set a different tone, and the anticipation of the weekend is the perfect way to capture that idea.\"\nWith experience-driven fragrances and a vibrant aesthetic, Friday Collective products are inspired by the anticipation we feel when we think about the weekend; that feeling of freedom, optimism, and excitement. \"Friday Collective was created for those who are looking to bring the freedom and joy of 'weekend feels' into everyday moments,\" said McCarthy. \"Everyone can find a fragrance that fits their vibe.\"\nFeaturing a premium soy wax blend, natural fiber wicks, and essential oils, the bold, iridescent new candles from Friday Collective are perfect for creating weekend vibes 24/7. The launch fragrances are split into four \"vibes,\" grouped by their scent profile and their fragrance stories convey relatable feelings, experiences, and moments, including:\nLet's PartyDance Mix (available now): You made a special request to the DJ and now your favorite mix is booming from the speakers. Surrounded by your friends, the floor is yours for the night. Celebratory notes of sparkling bubbly, lime, freesia, and cran fizz.Daybreak Rave (available now): You still feel the thrill from the thump of the music last night. The neon lights of the night have given way to an electric apricot sunrise. This isn't the end of the party, just the beginning of a new one. An energizing blend of neon blueberry, electric lemon, and vanilla clouds.Day Party (available now): You slide your sunglasses on as your friend brings over a delightfully fruity drink. The sun is out and so are you...