Press release
Iced Coffee Season is Upon Us, and Mr. Coffee's New, At-Home Iced Coffee Maker Has You Covered
Available at Target and Creates Great Tasting Iced Coffee at Home in Minutes BOCA RATON, Fla., Sept. 29, 2020 /PRNewswire/ -- Mr. Coffee, a leader in the
About this update from Newell Brands Inc.
[{"type":"text","content":"Available at Target and Creates Great Tasting Iced Coffee at Home in Minutes\n\n\nBOCA RATON, Fla., Sept. 29, 2020 /PRNewswire/ -- Mr. Coffee, a leader in the in-home coffee experience, recently launched a new, at-home Iced Coffee Machine just in time for National Coffee Day and the chilly change in season. \n\n \n \n \n \n \n \n\n \nMr. Coffee Iced™ gives iced coffee die-hards the ability to make delicious and refreshing iced coffee in their own home in only four minutes. Utilizing RapidChill™ brewing and a guided measuring system, the new coffee maker brews hot concentrated coffee directly over ice to ensure all the best flavors are retained – so the iced coffee is always bold and flavorful.\n\"While iced coffee seems simple, it's not as easy as one might think,\" said Justin Crout director of marketing and brand lead for Mr. Coffee. \"It can be tricky to get the proportions right and get iced coffee to be the right temperature without it tasting watered down. It's important to get a machine that takes all of that into account so you can easily brew fresh, great tasting iced coffee every time.\" \nThe process is simple – it is a five-step, integrated measuring system that you can't screw up. The new coffee maker also includes a 22 oz. dual-wall insulated tumbler to take your iced coffee on the go.\nNew Data on Coffee Habits\nAdditionally, for National Coffee Day, Mr. Coffee commissioned a survey to understand how coffee habits have changed since COVID-19 quarantines went into effect. The survey of more than 2,000 coffee drinkers conducted by OnePoll, found that nearly half (49%) of Americans have become \"quaristas\" – or at-home, quarantine baristas – using their time inside to perfect their own coffee-making skills. And, 66% of respondents have so much faith in their newfound talent that they plan to continue using their barista knowledge to make coffee in their own kitchen – even once the pandemic is over.\nIt also found: \n57% of Americans have picked up a new coffee-related skill in quarantine, including: Use an espresso machine (25%) Make cold-brew coffee (20%) Manage a traditional drip coffee machine (20%)With iced coffee, in particular: Of those who made iced coffee, people think iced coffee (38%) is harder to make at home than hot (19%): 39% were concerned it wouldn't taste right 38% were worried it'd be too watered d...