Press release
Contigo® Collaborates with Ally Love on Limited-Edition Water Bottle Line to Help Americans "Hydrate with Love"
The Ally Love x Contigo collection features best-selling Contigo water bottles, tumblers, and travel mugs outfitted with unique, on-trend designs ATLANTA,
About this update from Newell Brands Inc.
[{"type":"text","content":"The Ally Love x Contigo collection features best-selling Contigo water bottles, tumblers, and travel mugs outfitted with unique, on-trend designs\nATLANTA, Aug. 27, 2024 /PRNewswire/ -- Today, Contigo®, a leading producer of leak-proof beverageware, is debuting a new, limited-edition water bottle collection designed in partnership with fan-favorite Peloton instructor and renowned fitness boss, Ally Love. With nearly half of Americans not hitting their daily water goals, Contigo and Ally are stepping up to make staying hydrated easier with a new line of functional and stylish water bottles that provide 100% guaranteed performance.\n\n \n \n \n \n \n \n\n \nThe new Contigo x Ally Love collection blends tried-and-true Contigo models with fashion-forward designs so fellow \"bosses\" can sip in style. Inspired by current trends and Ally's aesthetic, colorways include Licorice, Oatmilk, Blue Jay, Violet, and Ally Tangerine. Select models are available in cow print, a nod to the cowboy core trend, for added flair.\nThis collaboration comes as the first of many, as Contigo is adding Ally to its C-Suite as the brand's first-ever Chief Hydration Officer and head product stylist for upcoming collections. In this role, Ally will bring her love for fitness, fashion, and hydration to Contigo to create an unbeatable hydration experience. Over the next three years, Ally will serve as Contigo's head product stylist, collaborating closely with the brand to develop trendy, reliable water bottles that encourage healthy hydration habits. \n\"We believe a stylish, well-insulated water bottle can motivate and improve hydration habits,\" said Jimmy Jia, Global Vice President, Outdoors & Beverage at Newell Brands. \"That's why our newest collection, created in partnership with the 'Hydration' boss, Ally Love, was designed with function and fashion in mind to inspire Americans to hydrate while they hustle. We look forward to our continued collaboration with Ally as she steps into her Chief Hydration Officer role and joins our mission to share the importance of proper hydration.\"\nFrom leak-proof and spill-proof water bottles to classic stainless-steel mugs and tumblers, this inclusive line of Contigo products makes it easier to drink up, stay hydrated, and be on top of your on-the-go, at-home, wherever-the-day-takes-you game.\n\"Hydration is my \"not so...