Press release
CHESAPEAKE BAY FRAGRANCE™ RELAUNCHES WITH A REFRESHED BRAND IDENTITY, EXPANDED HOME FRAGRANCE COLLECTION, AND A NEW PARTNERSHIP WITH KEEP AMERICA BEAUTIFUL
Renewed Design & Expanded Home Fragrance Portfolio Bring the Uplifting Essence of the Bay IndoorsATLANTA, Jan. 22, 2026 /PRNewswire/ -- Chesapeake Bay
About this update from Newell Brands Inc.
[{"type":"text","content":"Renewed Design & Expanded Home Fragrance Portfolio Bring the Uplifting Essence of the Bay IndoorsATLANTA, Jan. 22, 2026 /PRNewswire/ -- Chesapeake Bay Fragrance™, formerly Chesapeake Bay Candle®, announces the relaunch of the beloved brand with a refreshed identity, an expanded home fragrance collection of candles and reed diffusers, and a new partnership with Keep America Beautiful, the nation's leading community improvement nonprofit. Designed to set the mood and elevate everyday moments at home, the new Chesapeake Bay Fragrance™ collection is rooted in coastal inspiration, bringing the uplifting, mood-evoking essence of the bay indoors through thoughtfully crafted scents and modern design.\n \n \n \n \n \n \n \nThe new Chesapeake Bay Fragrance™ collection brings the essence of the coast indoors, introducing a completely new fragrance portfolio featuring six mood-evoking, coastal-inspired scents across both candles and reeds. Through airy, evocative notes such as sea salt, marine breeze, bergamot, soft florals, and comforting vanilla, each fragrance delivers a sense of lightness and nostalgia—transforming everyday moments into meaningful rituals of reset and connection.As part of this next chapter, Chesapeake Bay Fragrance™ is expanding its portfolio with the introduction of reed diffusers, designed to meet consumers' demand for effortless, all-day home fragrance. Together with the brand's candles, which remain a staple for intentional, mood-setting moments, the expanded portfolio allows consumers to layer scents across rooms and occasions.The brand's new look goes a step further, pairing elevated simplicity with intentionality. Sea glass–inspired vessels, multi-wick formats and a modern metal lid embossed with the iconic blue heron blend seamlessly into curated spaces, adding warmth and ambiance without overwhelming the room. Whether styled on a coffee table, bedside, or dining space, Chesapeake Bay Fragrance candles are designed to complement modern interiors while quietly enhancing the mood.\"This relaunch reflects our focus on capturing the emotional and sensory benefits experience of coastal living,\" said Aaron Swart, Senior Vice President and General Manager of Home Fragrance. \"Our fragrances invite you to stay present, so you can focus on the moments — and people — that matter the most to you. Spark a coastal memory. ...