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University of Arizona Basketball Star Cate Reese Signs NIL Endorsement Deal with Newegg
One of the nation’s top women’s college basketball players, Reese leads her team on the court and uses tech when she’s not playing CITY OF INDUSTRY,
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[{"type":"text","content":"\nOne of the nation’s top women’s college basketball players, Reese leads her team on the court and uses tech when she’s not playing\n\n CITY OF INDUSTRY, Calif.--(BUSINESS WIRE)--\nNewegg (NASDAQ: NEGG), a leading global technology e-commerce retailer, today announced it has signed an NCAA athlete endorsement, the company’s first, with elite women’s college basketball player Cate Reese of the University of Arizona for a promotional campaign starting today and continuing during the 2022 women’s NCAA basketball tournament.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220314005276/en/Cate Reese, forward for the University of Arizona women’s basketball team and a three-time All-Pac-12 selection, poses with a Newegg shipping box. Reese is promoting Newegg during this month’s women’s basketball tournament as part of an NIL deal. (Photo: Business Wire)\nThis year’s tournament is the first since the name, image and likeness (NIL) rule took effect last year. This is also Reese’s first national NIL endorsement deal.\n\nA senior who announced plans to return to the university and team next season, Reese is considered one of the top women’s college basketball players in the country and was leading her then-top 10 ranked team this season in both scoring and rebounding prior to being sidelined with a shoulder injury on Feb. 20.\n\nA 6-foot, 2-inch forward from Cypress, Texas, Reese was named to both the 2022 Naismith Women’s Player of the Year Midseason Team and the All-Pac-12 Team, her third conference selection. Without Reese in the lineup, the Wildcats lost three of their last four games, including their only home loss. She has not played in a game since suffering the shoulder injury in a conference game collision but is expected to return for the women’s NCAA basketball tournament. Her team begins the tournament on Saturday on its home court. Last year, Reese and her teammates finished the season as runners-up, losing by just one point in the national championship game. The team is expected to make a strong showing again in this year’s tournament with Reese back in the lineup.\n\nKnown for her physical play, Reese has a reputation for being tough, tenacious, and resilient. Before arriving in Tucson, Ariz., she was the school’s first-ever five-star women’s basketball recruit...