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Jaylen Clark of the UCLA Men’s Basketball Team Scores with Newegg, MSI and Seagate Technology
Top defensive player featured in college basketball-themed marketing campaign CITY OF INDUSTRY, Calif.--(BUSINESS WIRE)-- Newegg Commerce, Inc. (NASDAQ:
About this update from Newegg Commerce, Inc.
[{"type":"text","content":"\nTop defensive player featured in college basketball-themed marketing campaign\n\n CITY OF INDUSTRY, Calif.--(BUSINESS WIRE)--\nNewegg Commerce, Inc. (NASDAQ: NEGG) in cooperation with MSI Computer Corp. and Seagate Technology (NASDAQ: STX) today announced the launch of a basketball-themed marketing campaign featuring Jaylen Clark, a top college basketball player for the UCLA men’s basketball team.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230313005182/en/Jaylen Clark of the UCLA men's basketball team and the Pac-12 Defensive Player of the Year poses with (from left) a Seagate Expansion external hard drive and an MSI Katana 15 Gaming Laptop as part of an NIL endorsement with Newegg, MSI and Seagate. The photo was taken on Feb. 21. (credit: Newegg)\nThe three companies are launching an endorsement marketing campaign as an NIL partnership with Clark.\n\nA 6-foot, 5-inch junior guard from Riverside, Calif., Clark has averaged 13.0 points, 6.0 rebounds, 1.9 assists, 2.6 steals and 0.3 blocks per game during the 2022-23 season.\n\nHe has gained a national reputation for being a pesky defensive player, creating steals, blocks and tipped passes while rattling opponents.\n\nClark was named Pac-12 Defensive Player of the Year, UCLA’s first honoree for that award since 2008, and was a second-team All-Pac-12 selection. Also, he is among 10 national semifinalists for the Naismith Men’s Defensive Player of the Year.\n\nClark will be seen in the companies’ social media content using an MSI Katana 15 Gaming Laptop and backing up his data with a Seagate® Expansion external hard drive. He appears in a Newegg jersey on a basketball court and carries Newegg boxes.\n\nAway from basketball, Clark is a hard-working student who uses a laptop and hard drive for schoolwork. Like other students, during his limited free time, he plays video games.\n\nUnlike most college basketball players, Clark has his own YouTube channel where he posts behind-the-scenes videos about himself and his life as a student-athlete. As his playing time increased, his video posting frequency decreased.\n\n“If I’m not playing basketball or sleeping, I’m probably using some form of tech in the classroom, between classes and in my limited downtime. Taking notes in class and then studying them is easier with a lapt...