Business
ROBERT ALIANO TO HEAD NEW FRAGRANCE AND PERSONAL CARE DIVISION
ROBERT ALIANO TO HEAD NEW FRAGRANCE AND PERSONAL CARE DIVISION.
About this update from New Asia Holdings, Inc.
[{"type":"text","content":"DM PRODUCTS- PRESS RELEASE ROBERT ALIANO TO HEAD NEW FRAGRANCE AND PERSONAL CARE DIVISION Walnut Creek, CA, July 26, 2010 - DM Products, Inc. (www.dmproducts.biz), announced today it has hired fragrance industry legend Robert Aliano to hold the position of CEO for its newly formed personal care division, appropriately named “Aliano Westlake Village”. Mr. Aliano will be responsible for all aspects of company operations, including fragrance creation, packaging and presentation, product promotion, and campaign management. “It would be impossible to fully showcase all of Mr. Aliano’s credentials and accomplishments in the personal care products industry by way of this announcement. His successes are unmatched. We [DM Products] would not have considered entering into this prestigious arena without his agreeing to lead the way,” said Kurt Cockrum, President and Chairman of DM Products. Beginning his career in the 70’s with Revlon, as Director of Packaging, Product Development, Creative Product Development and Marketing, Mr. Aliano was the key to the success of products such as Natural Wonder, Basic Revlon, Fabulash, Fabuliner, and Super Shadows as well as classics such as Flex, Aquamarine and Colorsilk (over 3,000 products). In 1977, he joined Max Factor as Vice President, reporting to the CEO and charged with the responsibility for a complete revision and reintroduction of all that company’s color, treatment and fragrance product lines. During his three years there, Max Factor created and introduced the entire line of Halston fragrances and color cosmetics, building it from zero to $47 million annual gross. By 1980, Aliano and selected associates went on their own to form Aliano, Forkish & Maddocks, Marketing Consultants. During that five years, the partners helped many accounts improve their business performance, including: Syntex Corporation, Beauty Science, Sprague Metal Box, Shorewood Packaging, Mas Barcelona, SkinControl (Dick Clark), Phototron, Ford Vitamins, Cosmerica (acting President), Princess Cruises and Beverly Hills Confections. In 1986, Georgio Beverly Hills engaged Mr. Aliano to serve as Vice President, Creative Product Development Worldwide, in what was to produce for t...