Business
DM PRODUCTS ESTABLISHES NEW DIVISION TO PENETRATE BEAUTY AND PERSONAL CARE MARKET.
DM PRODUCTS ESTABLISHES NEW DIVISION TO PENETRATE BEAUTY AND PERSONAL CARE MARKET..
About this update from New Asia Holdings, Inc.
[{"type":"text","content":"Walnut Creek, CA, July 19, 2010 - DM Products, Inc. (www.dmproducts.biz), announced today it has formed a new subsidiary for the purpose of creating, manufacturing, distributing and selling prestige fragrances and beauty related products. This newly established division will be led by one of the premiere fragrance designers/perfumers in the industry today and backed by a team of highly qualified and experienced individuals. “We were presented with an opportunity to aggressively compete in the highly profitable fragrance and perfume industry and viewed it as one the company needed to actively pursue.” Said Kurt Cockrum, President and Chairman of DM Products, Inc.“ After a significant period of market research, and meeting with top level personnel willing to join with us, we are excited to make this announcement. We will be releasing information concerning the management team being formed to run the personal care division in the very near future. I am sure our shareholders will be impressed with the credentials surrounding the individuals we have selected.” Cockrum added. “This fits in perfectly with our vision of expansion and diversification.” The perfume industry’s annual sales are estimated to be between $25 billion and $30 billion. The United States alone represents approximately 33% of that market. “The personal care products industry appears to be as recession proof as we can hope for. This addition will help to ensure shareholder confidence. With the high profile and proven experience of our new management, we fully expect to be a significant player in a relatively short period of time.” DM Products, through its wholly owned subsidiary, Direct Success, Inc., currently develops, finances,produces, markets, and distributes unique and innovative health, beauty, fashion, fitness andother products for sale through infomercial marketing and distribution channels. The company intends to expand its operations to include the newly formed personal care division, which will be operated through another subsidiary. This press release includes certain statements that fall within the definition of “forward-lookingstatements” under the Private Securities Lit...