Business
Network Entertainment Announces Evel Knievel Representation
(via Thenewswire.ca) Vancouver, British Columbia / TNW-ACCESSWIRE / July 24, 2014 / Ne...
About this update from Network Media Group Inc.
[{"type":"text","content":"Network Entertainment Announces Evel Knievel Representation(via Thenewswire.ca)\n\n \nVancouver, British Columbia / TNW-ACCESSWIRE / July 24, 2014 / Network Media Group Inc. (TSX-V: NTE) (the \"Company\"), is pleased to announce that it has entered into a representation agreement with K and K Promotions Inc., which holds all rights to the intellectual property, rights of publicity, and worldwide trademarks of Evel Knievel. K&K Promotions, Inc. is a family enterprise controlled by his son, Kelly Knievel. Under the agreement, film and television producer Network Entertainment will join forces with David Reeder, the President of specialty licensing company Reeder Brand Management, to create a unique partnership which will bridge a gap in the customary representation model for cultural icons, past and present, that are so vibrant among today's audiences. In addition to developing and implementing traditional licensing programs using the name and likeness of Evel Knievel, the two companies will look to create new original content around the legendary daredevil in an effort to offer tailored solutions to brands. \n\n\n \n\"My father was truly an awe inspiring character and an original in every sense of the word, and his legacy has grown even more amazing over the years\", states Kelly Knievel, President of K and K Promotions, \"We believe that now is the perfect time to bring forward Evel Knievel's message that anything is possible, in partnership with the world's finest companies that share my dad's values.\"\n\n\n \n\"We have had the pleasure of collaborating with Kelly and the Knievel family on the production of a feature documentary about the one and only Evel Knievel,\" adds Network Entertainment President Derik Murray, \"Through that experience, we were inspired to join Kelly's efforts to bring the world's most famous daredevil back to the legion of fans who idolized him, as well as introducing the guts, glory and spirit of Evel Knievel to a whole new generation of fans.\" \n\n\n \n\"I have been fortunate to work with many of the world's greatest icons, and Evel Knievel is certainly in that rarefied company\", explains David Reeder, Managing Director of Reeder Brand Management, \"As the licensing of cultural icons has continued to grow, I have always believed that the missing component in taking this business to the next lev...