Press release
NetApp’s Partner Sphere Program Addresses the Complex Demands of Today’s Flash and Cloud Customers
Partner-first program approach incentivizes alignment with NetApp’s strategy while delivering greater customer value and accelerated growth SAN JOSE,
About this update from Netapp, Inc.
[{"type":"text","content":"\nPartner-first program approach incentivizes alignment with NetApp’s strategy while delivering greater customer value and accelerated growth\n\n\n SAN JOSE, Calif.--(BUSINESS WIRE)--\nNetApp® (NASDAQ: NTAP), a global cloud-led, data-centric software company, today announced the launch of its Partner Sphere Partner Program. This program further solidifies NetApp’s commitment to driving a partner-first culture that creates an ecosystem of collaboration and innovation to capture greater market share by growing flash revenue, accelerating cloud adoption, and leveraging partner-led solutions and services.\n\n\nPartner Sphere provides a unified engagement model where partners can move seamlessly between sell-to, sell-through, and sell-with sales motions that accelerate their revenue by driving customer-based outcomes and outpacing competition.\n\n\n“We view partnership as a power play and, with the Partner Sphere Program, NetApp is redefining how we work with partners to create real competitive advantage and drive appreciable business outcomes for both our partners and our customers,” said Jenni Flinders, Senior Vice President, Worldwide Partner Organization at NetApp. “Our new engagement models and tiering system incentivize and accelerate our partners’ reach in flash and cloud with reciprocal value that increases as partners move up program tiers.”\n\n\nNetApp believes that partner-led services are a distinguishing element of Partner Sphere. The program offers 11 Services Certified tracks and 19 Solution Competencies aligned to 3 key focus areas that enable partners to expand their services portfolio and become trusted advisors to their customers--unlocking greater value, and accelerating revenue growth through ongoing service engagements.\n\n\nHere's what Partners are saying:\n\n\n“We were so confident in NetApp that we became one of its pioneering partners even before the company’s Taiwan office opened and never looked back,” said Gary Chen, General Manager at HwaCom Systems, Inc. “Together for 30 years, HwaCom and NetApp have evolved and grown, and we remain one of Taiwan’s largest partners. We look forward to optimizing the Partner Sphere program’s updates to increase innovation and drive growth with customer solutions that create competitive advantage in a challenging market.”\n\n\n“WWT is excited to be a NetApp Prestige Partn...