Neo-Concept International Launches Les100Ciels Store in Abu Dhabi: A New Chapter in MENA!

About this update from Neo-concept International Group Holdings Limited

[{"type":"text","content":"HONG KONG, April 01, 2025 (GLOBE NEWSWIRE) -- Neo-Concept International Group Holdings Limited (Nasdaq: NCI) is excited to announce the soft opening of its very first Les100Ciels store in the Middle East and North Africa (MENA) region! Located at The Galleria Al Maryah Island in Abu Dhabi, which took place on March 27, 2025.","length":326,"tagName":"p"},{"type":"text","content":"This milestone marks a significant leap forward in our journey, following the successful launch of our joint venture with Liwa Trading Enterprises LLC, designed to boost our retail footprint in the vibrant MENA markets.","length":219,"tagName":"p"},{"type":"text","content":"The debut of The Galleria store, coupled with our new Middle East e-shop, is a pivotal step in our mission to deliver an outstanding shopping experience—both online and in-store—for our customers in the MENA region.","length":215,"tagName":"p"},{"type":"text","content":"“This new store at The Galleria is a true reflection of our commitment to growing Les100Ciels in the MENA region,” said Ms. Eva Siu, Chairlady of the Board of Directors and Chief Executive Officer of NCI. “We’re dedicated to providing a shopping experience that captures the essence of our brand.”","length":297,"tagName":"p"},{"type":"text","content":"Join us in celebrating the soft opening of our first store outside of London! Experience the unique apparel collection that Les100Ciels has to offer.","length":149,"tagName":"p"},{"type":"text","content":"About Liwa Trading Enterprises LLC","length":34,"tagName":"p"},{"type":"text","content":"Liwa Trading Enterprises LLC is a subsidiary of Al Nasser Holdings, a prominent UAE-based conglomerate. Established in 1987, Liwa was founded to build a presence in the retail sector. Over the years, Liwa has developed a diverse retail portfolio across fashion, footwear, accessories, and home categories. The company operates 20 international brands with 250 stores throughout the GCC region.","length":393,"tagName":"p"},{"type":"text","content":"Liwa’s market expertise has enabled successful franchise partnerships, allowing it to cater to evolving consumer needs and provide a best-in-class retail experience. From a single store opening in Abu Dhabi in 1987, Liwa has grown to become a significant regional player.","length":271,"tagName":"p"},{"type":"text","content":"Upholding Al Nasser...

More updates from Neo-concept International Group Holdings Limited