Business
Natural Grocers® Promotes "The Fruits of Our Journey" Within Meet Your Farmer Film Series
Natural Grocers®, the nation's largest family-operated natural and organic retailer, is proud to promote a new short film in its Meet Your Farmer film series: "The Fruits of Our Journey."
About this update from Natural Grocers By Vitamin Cottage, Inc.
[{"type":"text","content":"LAKEWOOD, Colo., Aug. 19, 2025 /PRNewswire/ -- Natural Grocers®, the nation's largest family-operated natural and organic retailer, is proud to promote a new short film in its Meet Your Farmer film series: "The Fruits of Our Journey."","length":248,"tagName":"p"},{"type":"text","content":"FRUITS OF OUR JOURNEY"The Fruits of Our Journey" shares the Kropp family's unique path to organic farming. Following a personal loss that prompted them to research the dangers and challenges of conventional agriculture, the family embraced organic practices — healing their bodies, souls and land in the process. Over time, they became true stewards of the land and watched their blessings multiply.","length":414,"tagName":"p"},{"type":"text","content":"By replenishing the soil, avoiding synthetic pesticides, and practicing organic land stewardship, the Kropps saw their farm, family and community flourish. Today, they take pride in providing nourishing, organic fruit to people across the country.","length":247,"tagName":"p"},{"type":"text","content":""This video is a story of love, purpose, and finding meaning and fulfillment in working with nature, not against it," said Raquel Isely, vice president of marketing at Natural Grocers. "The Kropp family's journey has culminated in something greater than themselves — they've created lasting change through organic farming and by providing organic fruit that nourishes others. We are proud to carry their produce at our stores."","length":455,"tagName":"p"},{"type":"text","content":"The company will promote the film online and in stores with printed and digital educational materials through October.","length":118,"tagName":"p"},{"type":"text","content":"THE MEET YOUR FARMER SERIESNatural Grocers' Meet Your Farmer series gives a voice to farmers and ranchers who are changing the way food is produced to ensure a livable, healthy tomorrow. Viewers meet organic growers, grassroots farmers and regenerative ranchers with an unwavering dedication to the land, their animals, their communities, and the planet.","length":359,"tagName":"p"},{"type":"text","content":"Each film invites consumers to pause, question the status quo of food production, and embrace an uplifting message of hope and transformation. Customers and followers on social media can expect m...