Business
America's Best Unveils Major Brand Transformation: VML Relaunches Eye Care Retailer's Identity with the Powerful Message "Every Eye Deserves Better"
America's Best, a retail brand of National Vision Holdings, Inc. (NASDAQ: EYE), is excited to announce today a monumental visual brand transformation that promises to continue redefining accessible eye care across the nation. In collaboration with creative powerhouse VML, America's Best has embraced a bold renewal – unveiling a new logo, a new brand platform and a complete brand identity overhaul that will captivate consumers across all media touchpoints.
About this update from National Vision Holdings, Inc.
[{"type":"text","content":"Brand's fresh, joyful new look designed to appeal to all Americans, conveying affordable access to high-quality eye care","length":124,"tagName":"p","attribs":{}},{"type":"text","content":"DULUTH, Ga., Aug. 19, 2025 /PRNewswire/ -- America's Best, a retail brand of National Vision Holdings, Inc. (NASDAQ: EYE), is excited to announce today a monumental visual brand transformation that promises to continue redefining accessible eye care across the nation. In collaboration with creative powerhouse VML, America's Best has embraced a bold renewal – unveiling a new logo, a new brand platform and a complete brand identity overhaul that will captivate consumers across all media touchpoints.","length":510,"tagName":"p"},{"type":"text","content":"Experience the full interactive Multichannel News Release here: https://www.multivu.com/national-vision-holdings/9349651-en-americas-best-every-eye-deserves-better","length":163,"tagName":"p"},{"type":"text","content":"The new rallying cry, "Every Eye Deserves Better," is a declaration of what America's Best stands for: providing access to affordable comprehensive, high-quality eye care and stylish frames – without sacrificing expertise or value.","length":245,"tagName":"p"},{"type":"text","content":""This isn't merely an ad campaign; it's a complete reintroduction of the brand, a statement of our unwavering commitment to the health and well-being of every American's eyes," said Joe VanDette, Chief Brand and Marketing Officer at National Vision. "We believe all Americans, regardless of their budget, deserve better care when it comes to their sight – a thorough exam with a caring doctor and a fantastic selection of eyewear. We're proving exceptional service and value can coexist without compromise."","length":543,"tagName":"p"},{"type":"text","content":"The visual identity of America's Best has been completely reinvented. Gone is the familiar flag logo, replaced by a sophisticated yet approachable "AB" acronym brand mark and a vibrant new visual design system. This bold evolution cleverly weaves in nods to America's Best's heritage, with a fashionable reinterpretation of American stripes and colors, and even a playful homage to its signature owl mascot.","length":429,"tagName":"p"},{"type":"text","content":"Buildin...