Business
National CineMedia Unveils “The Noovie Trivia Show” with New Celebrity Talent and Brand Partners
The Noovie Trivia Show to feature Paramount+ as launch partner and offer sponsorship and custom content opportunities for brands to connect with moviegoing
About this update from National Cinemedia, Inc.
[{"type":"text","content":"\nThe Noovie Trivia Show to feature Paramount+ as launch partner and offer sponsorship and custom content opportunities for brands to connect with moviegoing audiences\n\n NEW YORK--(BUSINESS WIRE)--\nNational CineMedia (NCM®), America’s largest movie network uniting brands with young diverse audiences, today announced the launch of The Noovie Trivia Show in conjunction with the release Top Gun: Maverick. NCM’s latest pre-show experience stars Emmy-winning entertainment host and long-time Noovie® personality Maria Menounos playing pop culture and movie trivia with today’s hottest stars. The inaugural episode of The Noovie Trivia Show is sponsored by Paramount+, including a custom branded movie trivia segment. The episode features Garcelle Beauvais, actress, one of the ladies from The Real Housewives of Beverly Hills, and author of the new memoir Love Me As I Am.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220526005063/en/Actress and author, Garcelle Beauvais with host, Maria Menounos. (Photo: Business Wire)\nFirst announced during NCM’s Upfront presentation this April, The Noovie Trivia Show is one of several new offerings within the more modernized and culturally relevant Noovie pre-show experience, which airs before the trailers and feature film in movie theaters across the country. The Noovie Trivia Show tests moviegoers' knowledge of films, filmmakers, actors and the people influencing pop culture, with celebrities and influencers quizzed by Menounos in a long-form episode at the top of the pre-show. Menounos later puts each talent in the ‘hot seat’ in a complementary :30 video with rapid fire questions about their projects and careers.\n\nMarrying movie and pop culture trivia with an uber-engaged audience, The Noovie Trivia Show offers brands a unique opportunity to forge stronger connections with the moviegoing audience, made up of the coveted 18–34-year-old demographic. A partnership with the show includes brand sponsorship of the editorial episodes and a fully customized content segment that integrates movie trivia and brand values. All branded content is produced by Noovie Studios, NCM’s in-house creative studio. NCM also partnered with Pearpop, the leading creator collaboration platform, to feature prominent social media creators, creating a bridge betwe...