Business
National CineMedia and TransUnion Partner to Bring Cinema into Cross-Channel Attribution
NEW YORK, December 01, 2025--National CineMedia (NASDAQ: NCMI) ("NCM"), the largest cinema advertising platform in the US, today announced a partnership with TransUnion (NYSE: TRU), a global information and insights company, to integrate NCM’s theatrical exposure data into TransUnion’s cross platform attribution, a full-funnel attribution model also known as multi-touch attribution. This collaboration gives advertisers an unprecedented, data-driven view into how cinema advertisements contribute
About this update from National Cinemedia, Inc.
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