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National CineMedia Signs Multiple Long-Term Affiliate Deals With Exhibitors
CENTENNIAL, Colo.--(BUSINESS WIRE)-- National CineMedia (NCM), the largest cinema advertising network in the U.S., has signed multiple extended cinema
About this update from National Cinemedia, Inc.
[{"type":"text","content":" CENTENNIAL, Colo.--(BUSINESS WIRE)--\nNational CineMedia (NCM), the largest cinema advertising network in the U.S., has signed multiple extended cinema advertising affiliate agreements with 9 exhibitors. These long-term agreements will bring NCM’s Noovie® pre-show entertainment program to over 315 screens across 39 theaters. Movie-goers will continue to be able to experience the Noovie® pre-show at these exhibitors including LA Live, Metropolitan Theatres, Golden Star, Movie Scoop and others.\n\nThe Noovie® pre-show gives movie-goers a reason to arrive at the theater early to discover what’s next, with exclusive entertainment content, in-theater gaming with the Noovie Arcade and Noovie Trivia gaming apps, and engaging advertising.\n\nWith these exhibitors, NCM represents 6 of the top 10 exhibitors in the U.S. and a majority of the top 25. Harkins Theatres was added to the list earlier this year, bringing the Noovie pre-show to over 500 additional screens across their 33 premier theater locations throughout Arizona, California, Colorado and Oklahoma.\n\n“It’s exciting to see our network growing as we move forward in the recovery of the exhibition community. With the robust film slate planned for the last half of 2021 and into 2022, NCM and our premium pre-show, Noovie, is the perfect solution to add value for our exhibitors and their patrons,” said Jennifer Lupo, Vice President of Affiliate Partnerships at NCM.\n\nNCM also added Christine Alducin to the team as Director of Affiliate Partnerships. Alducin, a long time NCM leader, brings marketing, operations, and exhibitor experience to the team. Prior to NCM, Alducin led the marketing and film buying groups for Cinema Latino. “I’m thrilled to have someone with Christine’s background join our affiliate team at such a pivotal time for our business,” added Lupo.\n\nMany NCM exhibitors are also opening new theatres as the world emerges from the pandemic, with an additional 198 screens in 20 theatres expected to be live with the Noovie pre-show by the end of August, and more in the works.\n\n“NCM continues to be a valued partner of Metropolitan Theatres Corporation providing an array of services that benefit our company as well as our guests. Their pre-show, Noovie, creates an engaging and interactive experience for movie-goers with content that is current and entertaining. The Noovi...