Business
National CineMedia (NCM) Launches New Offerings to Transform Cinema into a Modern, Full-Funnel Media Solution
Expands opportunities for advertisers with programmatic buying, self-serve automation, and business outcome guarantees Releases findings of new attention
About this update from National Cinemedia, Inc.
[{"type":"text","content":"\nExpands opportunities for advertisers with programmatic buying, self-serve automation, and business outcome guarantees\n\n\nReleases findings of new attention study, reaffirming cinema as the #1 premium video platform for consumer attention\n\n\nAnnounces United Airlines, Hyundai, Indeed, SEGA of America, Mazda, and e.l.f. Beauty as top brands leveraging cinema advertising to drive business and brand impact\n\n\n NEW YORK--(BUSINESS WIRE)--\nNCM, the largest cinema advertising platform in the US, today announced its new offerings for the 2024-25 upfront, providing brands with full-funnel solutions to reach sought-after audiences, including programmatic buying and self-serve automation. NCM is also leveraging its data-driven approach and deep understanding of moviegoers to provide business outcome guarantees for select advertisers in their upfront deals, ensuring a return on their ad spend. In addition to these industry-firsts, NCM released the findings from its second attention study, reaffirming cinema as the number one platform for attention.\n\n\n“NCM is driven by our commitment to innovate and transform cinema advertising into the most effective performance and brand building solution in today’s media marketplace,” shares Scott Felenstein, President of Sales, Marketing and Partnerships at NCM. “We are a true premium video solution and continue to develop new capabilities that provide advertisers with unrivaled reach and scale; a coveted young, diverse audience; and the highest attention metrics, all in a brand safe and culturally relevant ad environment.”\n\n\nCategory leaders including Hyundai, United Airlines, Indeed, SEGA of America, Mazda and e.l.f. Beauty have all tapped NCM in the last year, leveraging long form content and targeted buys with a range of campaign goals spanning across upper, mid and lower funnel metrics.\n\n\n“Hyundai’s experience with cinema advertising has helped us reach audiences that are fully engaged and receptive to messaging,” said Angela Zepeda, CMO, Hyundai Motor North America. “By offering captivating content that’s featured on the biggest screen available, the movie screen, we have further enhanced our impact with hard-to-reach audiences.”\n\n\nInnovations in Programmatic and Self-Serve Transform Cinema\n\n\nNCM’s industry-leading launches of programmatic and self-serve buying expand the w...