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National CineMedia Announces The Creative Ladder as Official Charity Partner of the 2023 Cannes Lions Young Lions Competition
FCB New York Joins NCM’s Noovie® Studios as Young Lions Content Production Partner Young Lions Judges Announced NEW YORK--(BUSINESS WIRE)-- National
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[{"type":"text","content":"\nFCB New York Joins NCM’s Noovie® Studios as Young Lions Content Production Partner\n\nYoung Lions Judges Announced\n\n NEW YORK--(BUSINESS WIRE)--\nNational CineMedia (NCM®), the U.S. Representative for the Cannes Lions International Festival of Creativity and the largest cinema advertising network, announces The Creative Ladder, a nonprofit dedicated to making creative careers more accessible and inclusive for young people, as the official charity partner for the 2023 Young Lions Competition.\n\nThe Creative Ladder is featured in the 2023 U.S. Young Lions brief, with competitions open to young professionals aged 30 and under in the following categories: Film, Digital, Media, PR and Print. The winning teams will represent the country as Team USA at the live global competitions during the Cannes Lions International Festival of Creativity held in Cannes, France from June 19-23, 2023.\n\nThe Creative Ladder Co-founder Ryan Reynolds said, “It's hard to imagine anything more valuable and energizing for a relatively new nonprofit like The Creative Ladder than having hundreds of America's most creative minds brainstorming ideas to spread the word about what we're building. I cannot wait to see the ideas the Young Lions competitors come up with. It's so rewarding to know that today's rising creatives will be helping us reach and inspire the next generation of talent. What an incredible example of lifting as you climb.”\n\nEntrants in the Young Lions Competition will create an advertisement or communications strategy that can be implemented by The Creative Ladder. Participants will be tasked with helping the nonprofit address the awareness gap surrounding creative careers. According to an industry survey by The Creative Ladder, 75% of creative professionals—and 78% of nonwhite creative professionals—say they didn’t know their current careers existed when they graduated high school. That lack of awareness can delay the launch of a career by years, and it especially hurts those who come from backgrounds that haven’t been well represented in creative industries, such as people of color, immigrants, disabled people, and those from low-income households.\n\n“We're thrilled at the opportunity to have the incredibly talented Young Lions entrants develop ways to represent and share the impact we're making,” said Dionna Dorsey Calloway, Co-foun...