Business
PEN Inc. Announces Strategy to Broaden Clarity Branded Products Business
PEN Inc. Announces Strategy to Broaden Clarity Branded Products Business.
About this update from Nano Magic Inc.
[{"type":"text","content":"\nPEN Inc. Announces Strategy to Broaden Clarity Branded Products Business \n\nPEN Inc. Announces Strategy to Broaden Clarity Branded Products Business\n\n\n MIAMI, FL--(Marketwired - February 04, 2016) -  PEN Inc. (OTCQB: PENC) (OTCQB: PENCD) (\"PEN\" or \"the Company\"), a global leader in developing, commercializing and marketing consumer and industrial products enabled by nanotechnology, today announced plans to expand the Clarity® branded optical products business by introducing new product categories, innovative new products, and by expanding distribution channels. This initiative is supported by a rich portfolio of Clarity products, including Clarity® Advanced, a new product line for cleaning the screens of consumer electronics, as well as eyewear. This 6-in-1 cleaner is safe and effective for all eyewear, mobile phones, tablets, computers and flat panel television screens. Available in a variety of formulations including gels, sprays and towelettes, this special formula leaves screens and lenses smudge and streak free. Just as important are packaging, display and merchandising options, specifically for mass market retailers, for all of Clarity branded products. The Clarity branded optical cleaners sold by PEN's subsidiary Nanofilm, Ltd., have been trusted by eye care professionals and their customers for over 30 years, and the Clarity Defog It™ products are used by military forces, first responders, safety professionals and athletes worldwide. Historically, the majority of Nanofilm's optical products sales have been to optical retail chains and individual optometrists, ophthalmologists and opticians. Although these customers continue to be a focus, consumers also wish to find these products where they routinely shop. In addition, consumers use these products to care for the sensitive screens built into their electronic devices. As a result, Nanofilm is now working on expanded distribution channels to include mass market retailers including national chains. The new focus also reflects expanded marketing of Clarity products for the consumer electronics segment. \"Our Nanofilm products have been trusted for decades, and we are known in the optical market for our innovation, technology and best in class products. We will leverage this strength t...