Business
NAH Brand Relaunch
NAH Brand Relaunch.
About this update from Nahl Group Plc
[{"type":"text","content":"\n \nRNS Number : 7254H NAHL Group PLC 12 June 2017 \n\n12 June 2017\nNAHL Group PLC\n(\"NAHL\" or the \"Group\")\n \nNAH Brand Relaunch\n \nNAHL, the leading UK consumer marketing business focused on the UK legal services market is pleased to announce that it is today unveiling a brand relaunch for the Group's Personal Injury (PI) division, National Accident Helpline (NAH).\n \nAs outlined at the Group's Final Results in March, the brand relaunch forms a key part of the growth strategy to increase NAH's share of the personal injury market, while continuing to provide high-quality marketing services to panel law firms.\n \nThe new brand identity and integrated marketing campaign will include six new television adverts, alongside an extensive digital and social media launch allowing consumers to interact directly with NAH online. The theme is \"When it's wrong, make it right\", based on NAH's consumer insight that identified how important injury claimants feel it is to put their lives back together after their accident - 'making it right', with NAH's support.\n \nRussell Atkinson, CEO of NAHL, commented:\n \n\"NAH remains the leading brand in PI, with market leading metrics for trust, search and click through. Our reputation has been forged over twenty years and today's brand relaunch further embeds our ethical approach into our marketing. \n \nThis investment in our brand positioning reflects the Group's confidence in light of the forthcoming regulatory changes and will enable us to grow market share.\"\n \nFor further information please call:\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\nNAHL Group plc\nRussell Atkinson (CEO)\nSteve Dolton (CFO)\n \n\n\nvia FTI Consulting\nTel: +44 (0) 20 3727 1000\n\n\n \n\n\n\n\n \n\n\nFTI Consulting (Financial PR)\nOliver Winters\nAlex Beagley\nJames Styles\n\n\nTel: +44 (0) 20 3727 1000\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n \nNotes to Editors\nNAHL Group\nNAHL Group plc is a leading UK consumer marketing business focused on the UK legal services market. The Group comprises three companies: National Accident Helpline (NAH), Fitzalan Partners (Fitzalan) and Bush & Company Rehabilitation (Bush). NAH provides outsourced marketing services in the personal injury market, Fitzalan, which includes Searches UK a leading conveyanci...