Business
MySize's New Smart Catalogue SaaS Product Delivers Data to Optimize Fashion Design--Now Piloted with Top-Tier Global Fashion Brands Desigual, El Ganso, and Silbon
Data-driven solution powers fashion designers to turn their inspirations into patterns that fit correctly for their market, addressing an economic and
About this update from My Size, Inc.
[{"type":"text","content":"Data-driven solution powers fashion designers to turn their inspirations into patterns that fit correctly for their market, addressing an economic and environmental problem: 30% of clothing returned is never resold \nAIRPORT CITY, Israel , Dec. 13, 2022 /PRNewswire/ -- MySize, Inc. (NASDAQ: MYSZ) (TASE: MYSZ.TA) (\"MySize\" or the \"Company\"), an omnichannel e-commerce platform and provider of AI-driven measurement solutions to drive revenue growth and reduce costs for its business clients, today announced that Naiz Fit, its recently acquired Spain-based fashion tech company, is test piloting Smart Catalogue with several of its current customers. Smart Catalogue is an innovative new software-as-a-service (SaaS) based solution that helps fashion designers create patterns that optimize fit, with the aim of reducing unsold items, improving economics for fashion brands and retailers, while reducing environmental footprint.\n\n \n \n \n \n \n \n\n \nNearly 30% of all garment purchases returned to stores are never sold, becoming \"dead stock\", according to the Australian Circular Textile Association. Fashion United UK reports that unsold inventory is a substantial challenge for some of the top fashion brands in the world, including a fast-fashion global company that is sitting on billions worth of unsold inventory, while a luxury brand has destroyed millions of dollars worth of unsold inventory instead of selling at a discount. Beyond the enormous cost for fashion brands and the environment, customers who can't find the right fit are also left unsatisfied.\nSmart Catalogue directly addresses these challenges by providing fashion designers with demographic and location specific data about customer body morphology and fit preferences. Delivered through a user-friendly software platform, Smart Catalogue enables informed decisions.\nMajor retail brands currently piloting Smart Catalogue include Spain-based Desigual, El Ganso, and Silbon, all of which are MySize customers using the Naiz Fit sizing solution.\nDesigual's Innovation Leader, Eva Sirera commented, \"With the pilot of Smart Catalogue, our designers will benefit from the wealth of data available on the user-friendly platform. Fashion collections are coming to life through designs and specific patterns that are specifically tailored to the demographics and regions in which we se...