Business
MySize's Naiz Fit Smart Catalogue Uses AI to Solve Major Challenge of Fit in the Jeans Industry
Salsa Jeans, a leading Portugal-based jeans brand leverages Smart Catalogue to improve fit and size merchandizingSmart Catalogue powers brand design teams to
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[{"type":"text","content":"Salsa Jeans, a leading Portugal-based jeans brand leverages Smart Catalogue to improve fit and size merchandizingSmart Catalogue powers brand design teams to solve sizes problems before they arise—at the design phaseAIRPORT CITY, Israel, Sept. 20, 2023 /PRNewswire/ -- MySize, Inc. (Nasdaq: MYSZ) (TASE: MYSZ.TA) (\"MySize\" or the \"Company\"), an omnichannel e-commerce platform and provider of AI-driven measurement solutions to drive revenue growth and reduce costs for its business clients, today announced results from a pilot implementation of Smart Catalogue with Naiz Fit's customer, Salsa Jeans, a global apparel brand whose jeans are sold through 190 stores across 40 countries. \n\nSmart Catalog is an innovative software-as-a-service (SaaS) based solution that helps fashion designers create patterns that optimize fit, with the aim of reducing unsold items, improving economics for fashion brands and retailers.\nInconsistent sizing in the apparel industry is known to lead to higher returns and greater waste, with 40% of women saying they have problems finding the right size. Brands are also challenged in knowing how much of which size to manufacture and stock in each store. Local demographics can significantly impact size demand. Implementing the right data-driven tools may help alleviate a major problem in the apparel industry: 30% of all clothing manufactured is never sold.\nSalsa Jeans used Smart Catalogue to validate its jeans collection's size consistency across several factors including testing for consistency with a customer's stated size, consistency across Salsa's numerous styles, and across all 6 of the leg cut shapes offered by the brand. A total of 342 tests done were done with 31 patterns on 32 people of different body morphologies matching the brand's target customer of women between 30-50 years of age. AI tools including ChatGPT were used for data capture and analysis of test results and comments. \nSmart Catalogue determined the need for Salsa Jeans to adjust sizing to optimize size-appropriate fit. Patterns with the highest deviation between intended and actual fit were identified. The specific data generated by Smart Catalogue provided suggestions on the corrective actions to be taken. Insights were also provided on which size ranges to offer at different brick and mortar shops based on demographics.\nThis dat...