Business
MySize Subsidiary Signs LOI to Acquire EyeFitU Assets, Expanding AI Sizing Platform and Global Customer Base
EyeFitU's Approximately $440,000 in Annual Recurring Revenue Expected to Be Accretive to Naiz Fit, with Potential to Grow MySize, Inc. (NASDAQ:MYSZ) AIRPORT
About this update from My Size, Inc.
[{"type":"text","content":"MySize's Four-Part Platform Helps Brands Cut Returns, Sell More Inventory, and Expand Distribution; EyeFitU Assets Expected to Strengthen the Naiz Fit Sizing Engine Through this transaction, MySize expects to strengthen its presence in Northern Europe and expand its reach in additional international markets where EyeFitU has developed brand relationships. EyeFitU's Approximately $440,000 in Annual Recurring Revenue Expected to Be Accretive to Naiz Fit, with Potential to Grow MySize, Inc. (NASDAQ:MYSZ)Integrating these assets into our Naiz Fit platform strengthens our technology base and expands our reach across key European and international markets.”— Ronen Luzon, Founder, Chairman and Chief Executive Officer of MySizeAIRPORT CITY, ISRAEL, March 25, 2026 /EINPresswire.com/ -- MySize, Inc. (Nasdaq: MYSZ) (\"MySize\" or the \"Company\") today announced that its subsidiary Naiz Fit has signed a non-binding Letter of Intent (LOI) to acquire selected assets of EyeFitU AG, a Switzerland-based provider of digital sizing and fit technology for fashion brands and retailers. MySize is a B2i Digital Featured Company. View their comprehensive profile at https://b2idigital.com/my-size-inc-1. MySize is a Nasdaq-listed fashion-tech company built around four businesses that tackle two expensive problems in online fashion: shoppers buying the wrong size and brands getting stuck with too much inventory. MySize's platform includes Naiz Fit for apparel and footwear sizing, Percentil for secondhand, Orgad for overstock, and 10peaks for regional brand distribution. \"EyeFitU has developed strong technology and valuable relationships with international brands,\" said Ronen Luzon, Founder, Chairman and Chief Executive Officer of MySize. \"Integrating these assets into our Naiz Fit platform strengthens our technology base and expands our reach across key European and international markets. We expect this revenue to be accretive to Naiz Fit and believe it has the potential to grow as we leverage EyeFitU's brand relationships and technology within our broader platform. This transaction reflects our strategy of bringing together innovative sizing technologies, data assets, and customer relationships into a unified AI-powered platform that helps fashion brands sell more online and reduce costly product returns.\" The proposed acquisition includes EyeFitU's...