Business
MySize Significantly Expands its Market Presence in Russia with Several New Retailers
Four Tier 1 Retailers and Several Additional Other Retailers in Russia AIRPORT CITY, Israel, Nov. 15, 2021 /PRNewswire/ -- MySize, Inc. (NASDAQ: MYSZ) (TASE:
About this update from My Size, Inc.
[{"type":"text","content":"Four Tier 1 Retailers and Several Additional Other Retailers in Russia\n\n\nAIRPORT CITY, Israel, Nov. 15, 2021 /PRNewswire/ -- MySize, Inc. (NASDAQ: MYSZ) (TASE: MYSZ.TA) (\"MySize\" or the \"Company\"), the provider of AI-driven measurement solutions to drive revenue growth and reduce costs for its business clients, is pleased to announce that it has expanded its presence in Russia with four tier 1 retailers and several other retailers for MySize's AI-driven measurement solutions.\nThe tier 1 retailers are Lacoste, SimaLand, SuperStep, and The Kooples. Additional retailers include MonoMio, Swimlane, RusPublica and 1001dress.\nRonen Luzon, Chief Executive Officer of MySize, commented, \"While we have been active in Russia over the past year, the addition of these new retailers greatly increases our presence in Russia. It is coming at an ideal time, as the 2020 pandemic-related crisis boosted e-commerce sales in Russia, which had a positive impact on online apparel trade. We look forward to working with these brands in improving their conversion rates and lowering their return rates, resulting in a better customer experience and cost savings.\"\nLacoste S.A. is a French company, founded in 1933, sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognized by its green crocodile logo. In November 2012, Lacoste was bought outright by Swiss family-held group Maus Frères. The legal entity representing the brand in Russia is LODE LLC.\nSima-land is the largest wholesale company in Russia, established in 2000. The company sells goods from 50 countries of the world with over 1,000,000 different products for home, work and leisure. In 2021, the company employs over 11,000 people, and the average monthly number of visits to the company's website is 20 million users. The company develops and manufactures products under dozens of brands: from children's clothing and toys to pet supplies and home textiles. \nSuperstep is the largest multi-brand shoe store in Russia. The stores of the chain collect the world's leading brands of shoes in the lifestyle segment (Lacoste, Tommy Hilfiger, Fred Perry, Hugo Boss, Polo Ralph Lauren, UGG, Jog Dog, Timberland, Wrangler, Palladium,) and sports shoes for every day (Asics, Keds, Converse, Superga, Onitsuka Tiger, The North Face, New Balance, Ni...