Business
MySize Inc. Acquires Key Assets of Percentil: Expanding into Circular Fashion and Re-Commerce
MySize, Inc. (NASDAQ: MYSZ), a leader in AI-driven retail solutions and omnichannel e-commerce platforms, today announced the acquisition by its newly-formed, wholly-owned subsidiary in Spain, New Percentil, S.L., of key assets of Percentil, a leading managed marketplace for second-hand fashion, with operations across Spain, France, Germany, and Italy, following insolvency proceedings in Spain of Percentil's former owner.Founded to promote sustainable fashion through high-quality second-hand ite
About this update from My Size, Inc.
[{"type":"text","content":"Strategic Move Bolsters MySize's B2B & B2C Portfolio and Aligns with Upcoming EU Regulatory Requirements","length":117,"tagName":"p"},{"type":"text","content":"AIRPORT CITY, Israel, May 12, 2025 /PRNewswire/ -- MySize, Inc. (NASDAQ: MYSZ), a leader in AI-driven retail solutions and omnichannel e-commerce platforms, today announced the acquisition by its newly-formed, wholly-owned subsidiary in Spain, New Percentil, S.L., of key assets of Percentil, a leading managed marketplace for second-hand fashion, with operations across Spain, France, Germany, and Italy, following insolvency proceedings in Spain of Percentil's former owner.Founded to promote sustainable fashion through high-quality second-hand items, Percentil grew into a premium re-commerce player. Its managed marketplace model ensures product quality and drives higher resale values and much better buyer and seller experiences, which is expected to outperform peer platforms like Vinted and other fast fashion resellers in profitability and customer retention.Strategy Shift with Profitability at the CoreFollowing the acquisition, MySize intends to reposition the platform as a premium marketplace, marking a strategic evolution focused on higher-value items and a premium re-commerce experience. This pivot reflects consumer demand for quality, authenticity, and elevated resale experiences — and supports the platform's push toward a sustainable business model based on increased margins and long-term brand equity."Our goal with Percentil is clear: build a profitable, scalable, and sustainable circular fashion business from day one," said Ronen Luzon, CEO of MySize, Inc. "This is not about growth at all costs. We are focused on smart, cash-efficient scaling — with a model that generates EBITDA-positive returns from the very beginning."A Strategic AcquisitionThe deal has the potential to be a profitable investment for MySize, with a total transaction value of just approximately €610,000 (approximately $679,000), consisting of a €40,000 (approximately $44,500) cash payment made by one of MySize's wholly-owned subsidiaries and the assumption of certain customer and labor liabilities and debt and social security payments in the aggregate amount of approximately €570,000 (approximately $634,500). The acquisition was financed through ex...