Business
MPHASE ACQUIRES ASSETS OF CONSUMER ENGAGEMENT TECHNOLOGY COMPANY CLOSECOMMS LIMITED
MPHASE ACQUIRES ASSETS OF CONSUMER ENGAGEMENT TECHNOLOGY COMPANY CLOSECOMMS LIMITED.
About this update from Mphase Technologies, Inc.
[{"type":"text","content":"\n Gaithersburg, MD, May 15, 2020 (GLOBE NEWSWIRE) -- mPhase Technologies, Inc. (OTCQB: XDSL) (“mPhase” or the “Company”) is pleased to announce the acquisition of the assets of CloseComms Limited (“CloseComms”), a private United Kingdom company that has developed an application technology platform that helps businesses connect with, learn from, and engage customers beyond their four walls, while protecting the customers data and allowing them to remain anonymous. CloseComms currently operates under the name “21:32” and has offices in Wales (U.K.) and California (U.S.). CloseComms initial focus is on the quick service restaurant (“QSR”) market. Under the asset purchase agreement, mPhase will issue 2,666,666 shares of restricted common stock and incorporate the CloseComms assets into a new wholly-owned consumer engagement subsidiary. Full details are available within the Form 8-K filed in conjunction with this announcement. The patented software technology can be integrated into a retailer’s existing Wi-Fi infrastructure, giving retailers important customer data and enabling AI-enhanced, targeted promotions to drive store traffic and sales. The platform has a proven track record of 33% application retention after 30 days with a substantially lower than industry standard acquisition cost per customer. The technology is in the early stages of its roll-out phase, but has already attracted the interest of leading QSR customers. Notable early corporate clients include Subway, McDonalds, and Nathans; along with NCR as a channel partner. Initial revenue targets include more than a dozen QSR’s with a combined footprint in excess of 46,000 locations, representing about 7% of the QSR universe in the U.S. Revenue is generated through a monthly per location subscription model. “This technology represents another step in our plan to add synergistic platform technologies with the common themes of recurring revenue, an AI element and open-ended growth potential,” explained mPhase CEO Anshu Bhatnagar. “The strategic importance of this acquisition cannot be understated, particularly as it relates to the platform that we are developing in our Travel Buddhi division. CloseComms technology was the missing link in our ability to offer an end-to-end consumer enga...