Morningstar Brings the Evolving Investor to Future Proof

About this update from Morningstar, Inc.

[{"type":"text","content":"Morningstar launches new advisor-centered research, business intelligence solution for home offices, and the next step for its AI chatbot Mo\nCHICAGO, Sept. 11, 2023 /PRNewswire/ -- Morningstar, Inc. (Nasdaq: MORN), a leading provider of independent investment insights, joins Future Proof, the world's largest wealth festival, Sept. 10-13, 2023 in Huntington Beach, Calif. with new market research and product developments that center around the Evolving Investor. The Morningstar Booth is #300, located at the south-central section of the boardwalk.\n\"Investor needs are changing, as they navigate opportunities brought upon by fast-moving technological developments, increases in investment choice, wealth transfer between generations, and the need for sound advice,\" said Kunal Kapoor, chief executive officer at Morningstar. \"We look forward to connecting with advisors and financial professionals alike this week at Future Proof to share our independent research and insights to empower investor success.\"\nFollowing the launch of The Voice of the Investor research at the Morningstar Investment Conference in April, Morningstar today published The Voice of the Advisor, which takes the pulse on the behavior of more than 600 financial advisors and wealth managers across the United States to reveal trends in their product and service offerings, how they allocate their times, and where they are looking for help.\nThe report found that advisors are focusing on the needs of their clients more than ever before, as shown by these key findings:\nAdvisors are responding to client needs and an uncertain market environment by offering more products – in the form of alternative assets. Advisors who are offering a wide variety of products to their clients say alternatives (cryptocurrency, structured products, liquid alternatives, REITs, private debt, and private equity) make up between 14% and 19% of their total AUM.Advisors seemingly have a good basis for investors' increased desire for personalization – spending an average of 20 hours per week on client-focused activities. This focus on the advisor-client relationship includes helping to identify and achieve specific life goals as well as customizing an investment strategy to risk tolerance, tax optimization, and time horizon.Advisors are adapting to evolving market demand for additional services....

More updates from Morningstar, Inc.