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Morguard's BeYou Campaign in Support of Big Brothers Big Sisters Wins ICSC Foundation's 2017 Canadian Community Support Award
Morguard's BeYou Campaign in Support of Big Brothers Big Sisters Wins ICSC Foundation's 20...
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[{"type":"text","content":"\n\n\n\nMorguard's BeYou Campaign in Support of Big Brothers Big Sisters Wins ICSC Foundation's 2017 Canadian Community Support Award\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\n\nCanada NewsWire\nMISSISSAUGA, ON, Oct. 6, 2017\n\n\n\nInaugural campaign saw 13,000 young women participate in free interactive eventsdesigned to empower, mentor and support in Morguard shopping centres across Canada\n\n\n\nMISSISSAUGA, ON, Oct. 6, 2017 /CNW/ - Morguard is proud to announce that BeYou, the company's national cause marketing campaign to help young women across Canada increase self-esteem, personal growth and self-worth, has been awarded the 2017 Canadian Community Support Award by the International Council of Shopping Centres (\"ICSC\") Foundation. The award recognizes the most outstanding corporate social responsibility and community outreach efforts by shopping centres, their management companies, developers and retailers. \n\nTo commemorate the award, the ICSC Foundation has donated $5,000 to Big Brothers Big Sisters, Morguard's charitable partner in the BeYou campaign. With this donation, almost $40,000 was donated to Big Brothers Big Sisters through the 2016 BeYou program. Big Brothers Big Sisters also saw a 34% increase in volunteer inquiries during the campaign. \n\nThe BeYou campaign is designed to increase self-esteem and empower young women aged 9 to 16 years across Canada through positive support and mentoring.  In the inaugural 2016 campaign, nearly 13,000 young women registered and participated in free interactive workshops, speaker series and other empowering events. The BeYou message was spread across the country as advertising and media outlets garnered over 151 million online impressions. More than 800,000 people were exposed to the BeYou campaign in Morguard's shopping centres across the country.\n\nThe 2017 campaign added a downloadable anthem by award-winning Canadian singer-songwriter Tara Shannon, multiple screenings of the powerful Dream, Girl documentary on women entrepreneurs and a text to donate program to raise...