Business
Morgan Stanley Sustainable Signals: Individual Investors Continue to Show High Levels of Interest in Sustainable Investing in New Survey
NEW YORK, April 30, 2025--Individual investor interest in sustainability remains strong and stable, according to a new "Sustainable Signals" report by the Morgan Stanley Institute for Sustainable Investing. The survey polled 1,765 active individual investors with more than $100,000 in investable assets across North America, Europe and Asia Pacific (APAC) between February and March of this year to assess attitudes toward sustainable investing and where investors see the greatest opportunities and
About this update from Morgan Stanley
[{"type":"list","items":[{"val":[{"type":"text","content":"Majority of investors globally (88%) show interest in sustainable investing, including nearly all surveyed Gen Z (99%) and Millennial (97%) investors","length":149,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"For the 59% of investors who plan to increase sustainable investments in the next year, confidence in performance is the top reason","length":131,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Clean energy solutions to help catalyze global energy transition top list of investment priorities","length":98,"tagName":"p","attribs":{}}]}],"tagName":"ul","bulletedList":true,"length":378,"olType":false},{"type":"text","content":"NEW YORK, April 30, 2025--(BUSINESS WIRE)--Individual investor interest in sustainability remains strong and stable, according to a new "Sustainable Signals" report by the Morgan Stanley Institute for Sustainable Investing. The survey polled 1,765 active individual investors with more than $100,000 in investable assets across North America, Europe and Asia Pacific (APAC) between February and March of this year to assess attitudes toward sustainable investing and where investors see the greatest opportunities and challenges.","length":539,"tagName":"p"},{"type":"text","content":"The majority of global investors surveyed (88%) say they are interested in sustainable investing. Younger investors show the most interest in sustainability, with 99% of Gen Z and 97% of Millennial investors expressing interest. Nearly two-thirds of all investors (64%) say their interest has increased in the last year.","length":320,"tagName":"p"},{"type":"text","content":""Our Sustainable Signals survey shows that investors across demographic groups and regions continue to believe that investments can achieve both positive real-world outcomes and competitive market-rate returns," said Jessica Alsford, Chief Sustainability Officer and Chair of the Institute for Sustainable Investing at Morgan Stanley. "Younger investors plan to increase portfolio allocations to sustainable options at higher rates and prioritize a broader range of environmental and social issues when making investment decisions. This suggests that sustainability could become an even greater focus area for investors in the future as younger generations gain more financial infl...