Press release

Trident® Gum And T-Pain Team Up To Launch New Limited-Edition Trident Gum Chew Tunes Packs

#ChewTunes is a new interactive musical experience that lets fans create an original beat with limited edition TRIDENT Gum Chew Tunes packs EAST HANOVER,

articleMondelez International, Inc.July 16, 20205/company/mondelez-international-inc/news/tridentr-gum-and-t-pain-team-up-to-launch-new-limited-edition-trident-gum-chew-tunes
Trident® Gum And T-Pain Team Up To Launch New Limited-Edition Trident Gum Chew Tunes Packs

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[{"type":"text","content":"#ChewTunes is a new interactive musical experience that lets fans create an original beat with limited edition TRIDENT Gum Chew Tunes packs\n\n\nEAST HANOVER, N.J., July 16, 2020 /PRNewswire/ -- Sometimes life gets off track and you can't seem to find your beat. To help consumers restore their rhythm and chew through those moments, TRIDENT Gum and T-Pain have collaborated to launch #ChewTunes. The brand-new customizable experience allows fans to drop their own beat using the #ChewTunes Instagram filter. Consumers 16 and older can win a trip to the 63rd GRAMMY Awards® or a cash prize just for dropping an original beat!\n\n \n \n \n \n \n \n\n \nThe limited edition TRIDENT Gum Chew Tunes packs are available in four iconic flavors – Original, Spearmint, Watermelon Twist & Tropical Twist – and each corresponds to a unique instrumental sound for a completely original tune. Whether it's a funky sound with Original or an island-inspired rhythm with Tropical Twist, fans can chew through their day and jam out with their #ChewTunes beat! \nFor a chance to win, fans can drop a beat using the #ChewTunes Instagram filter and post their beat on Instagram and Twitter with the hashtags #ChewTunes #Sweepstakes and #TridentGum. One lucky winner will win his or her choice of a Cash Prize of $10,500 OR a trip for two to attend the 63rd GRAMMY Awards®. And that's not all! Trident Gum is giving more chances to win via the sweepstakes website chewtunes.com. Fans can visit the site for a chance to score instant win prizes including Bluetooth® stereo turntables, streaming music gift cards and Bluetooth headphones.\n\"The TRIDENT Gum brand knows life can sometimes get off track and throw you off your game. We're working with T-Pain to encourage fans to create and share their own #ChewTunes beat through an interactive experience,\" said Iryna Shandarivska, Senior Category Director at Mondelēz International. \"Chew Tunes gives consumers a tool to restore their rhythm in a fun and engaging way.\"\nJoin T-Pain in creating a custom Chew Tunes beat and jam out with a new musical creation.\nScan the QR code printed inside a TRIDENT Gum Chew Tunes pack using a smart phone's camera to unlock an interactive AR experience through Instagram Stories, tap the screen and create a beat! For a chance to win, share your tune on Instagram using the hashtags #ChewTunes, #Sw...

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