Press release
TRIDENT TEAMS UP WITH CHLÖE BAILEY TO LAUNCH #CHEWTHEVIBES CHALLENGE AND NEW GUM INNOVATION
Award-winning musical artist drops new song featuring gum-chewing sounds in celebration of the TikTok challenge and new TRIDENT VIBES ft. SOUR PATCH KIDS gum
About this update from Mondelez International, Inc.
[{"type":"text","content":"Award-winning musical artist drops new song featuring gum-chewing sounds in celebration of the TikTok challenge and new TRIDENT VIBES ft. SOUR PATCH KIDS gum\nEAST HANOVER, N.J., Sept. 13, 2022 /PRNewswire/ -- TRIDENT Gum made history as the first gum to reach space in 1964. Once again, the brand is reaching new heights – this time on a musical scale as it teams up with renowned R&B singer Chlöe to release a song as part of the new #ChewTheVibes Challenge to launch its latest innovation, TRIDENT VIBES featuring SOUR PATCH KIDS gum, now available in stores nationwide.\n\n \n \n \n \n \n \n\n \nTRIDENT VIBES featuring SOUR PATCH KIDS gum is a new flavor-packed, sugarless chewing gum that features a crunchy, candy-like outer shell that transforms into a smooth, sour then sweet, juicy chew. Two flavors can be found at stores nationwide – Redberry and Blue Raspberry – while the third flavor, Watermelon, can be found exclusively at Walmart.\nIn honor of this new mouth-watering gum, TRIDENT Gum is collaborating with Chlöe for the #ChewTheVibes TikTok Challenge. Chlöe is inviting gum and music fans alike to join the challenge by posting her TRIDENT VIBES song on TikTok as they mimic Chlöe's choreography and chew to the beat (use of gum is not required). Fans can post their own versions of the choreography on TikTok from September 13-19, 2022, to enter the contest.*\n\"TRIDENT Gum is thrilled to partner with Chlöe, an immensely talented and spirited artist, for our #ChewTheVibesChallenge,\" said Rohit Sakhamuri, TRIDENT Gum Brand Manager at Mondelēz International. \"Chlöe has the right sound and vibes to be the face of our new challenge and ignite a spark of fun for all.\"\nKeep an eye out for Chlöe's song on TikTok – and then you can post your own version of the choreography for the #ChewTheVibes Challenge. For Official Rules for the challenge, please visit https://bit.ly/3z7FOmh or use the link in the @therealtridentgum bio on TikTok. Winners will be notified on or around October 10, 2022, and prizes will include cash and headphones signed by Chlöe herself. Not to mention, some #ChewTheVibes Challenge videos will be featured on the TRIDENT Gum TikTok account.\n\"I'm always looking to add some fun to my music, and the TRIDENT VIBES burst of flavor, inspired by SOUR PATCH KIDS is so refreshing,\" said Chlöe. \"Plus, the sound of gum-chew...