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The OREO Brand & BTS Movement is On! Introducing the Limited Edition OREO & BTS Cookies
The OREO Brand & BTS Movement is On! Introducing the Limited Edition OREO & BTS Cookies
About this update from Mondelez International, Inc.
[{"type":"text","content":"BTS is sharing a taste of their Korean roots through a new OREO cookie they createdThe OREO cookie offers a taste of BTS's home with a hotteok-inspired brown sugar–pancake flavor, while our first-ever purple wafers honor BTS fansMarking their first-ever global snacking partnership, BTS designed all 13 unique cookie embossments to honor 13 years of BTS Inspired by the letters BTS and BTS Fans exchange with each other, the OREO brand is inviting fans to submit love letters for a chance to have their letter featured on a global stageEAST HANOVER, N.J., May 26, 2026 /PRNewswire/ -- OREO and BTS fans, get ready for an OREO cookie BTS made just for you. That's right: RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook are joining forces with the world's #1 cookie to drop the Limited Edition OREO & BTS Cookies, a brown sugar pancake flavored OREO cookie created by BTS and dedicated to BTS fans. This collaboration will kick off a playful global movement across 80+ markets with BTS and the OREO brand.\n \n \n \n \n \n \n \nThis partnership is the latest expression of the OREO brand's strategy to disrupt the competitive snack market by curating collaborations that only the OREO brand can deliver on. Together with pop royalty BTS, we're turning our iconic cookie and delicious flavor into a global conversation that brings our playfulness to life, sparks fan excitement, and ultimately leads culture.The result is a deeply personal flavor creation brought to a global audience: the Limited Edition OREO & BTS Cookies are filled with a sweet creme that remixes the flavors of hotteok, a warm, brown sugar–stuffed pancake popular in Korean street food markets. BTS has fond childhood memories of eating not just hotteok but also OREO cookies, making this a deeply meaningful collaboration that places a piece of their Korean heritage inside an iconic cookie they've always loved. \"For OREO to be the first snacking brand we've collaborated with globally is a huge honor. We ate them as kids, we eat them in the studio, and now OREO is helping us share a taste of home with the world,\" said BTS. \"We're just so proud to add our own chapter to OREO's amazing story.\" BTS poured their love for BTS fans into the outside of their OREO cookies, too. As the band celebrates its 13th anniversary, the Limited Edition OREO & BTS Cookies feature 13 unique embossments BTS d...