Press release
Teddy Grahams Teams up with Save the Children's 100 Days of Reading to Help Parents Support Children and Realize the Benefits of Reading
Summer-long program provides tips and tools to help parents lessen the weight of the pandemic on social and academic growth EAST HANOVER, N.J., June 9, 2021
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[{"type":"text","content":"Summer-long program provides tips and tools to help parents lessen the weight of the pandemic on social and academic growth\n\n\nEAST HANOVER, N.J., June 9, 2021 /PRNewswire/ -- This summer, Teddy Grahams is teaming up with Save the Children's annual 100 Days of Reading campaign to support parents by offering tips, tools and resources to provide fun ways to keep kids reading and learning all summer long.\n\n \n \n\n \nThe pandemic challenged families like never before, especially academically and socially. According to Save the Children's 2021 Childhood Report, over half of families say their children are spending less time learning. The new summer program is aimed at addressing these issues and kicks off with \"Lighten their Load,\" an awareness video that shines a light on the burdens kids are bearing – from loss of learning and social connections to stress and isolation – that have given them more than they should carry. Continuing throughout the summer, the reading-based program will share weekly tips, curated book lists and wellness exercises, along with partnering with influencers for fun ways to inspire family reading. Teddy Grahams believes reading with kids can be magical, helping them develop their minds and emotions while they discover new worlds and nurture their imaginations.\n\"All children deserve to enjoy a carefree childhood, but too many families don't have that opportunity, especially now recovering from a year with COVID-19,\" said Yi Wang, Brand Manager, Teddy Grahams. \"We're teaming up with Save the Children to give parents and caregivers tools that can help. Through our efforts together, we aim to not only help those in greatest need, but also to provide free resources for all families to explore the wonderful world of reading.\"\nTeddy Grahams will share weekly resources on its official Instagram, @teddygrahams, in addition to committing $100,000 to the 100 Days of Reading campaign to help kids in need.\n\"Kids are facing significant learning gaps as a result of the pandemic and the shift to distance learning,\" said Betsy Zorio, Vice President of U.S. Programs for Save the Children. \"Together with Teddy Grahams, we are excited to provide parents with the resources to help close that gap and inspire a love of reading among their kids.\"\nSave the Children's 100 Days of Reading is an annual campaign that...