Press release
SOUR PATCH KIDS® Puts Sweet Twist on Valentine's Day with New Sour Hearts Black Raspberry Candy and Exclusive Dinner Experience
Loveable brand creates the Sour Hearts Social Club, a special dinner experience bookable on OpenTable, for singles who want to enjoy the perks of Valentine's
About this update from Mondelez International, Inc.
[{"type":"text","content":"Loveable brand creates the Sour Hearts Social Club, a special dinner experience bookable on OpenTable, for singles who want to enjoy the perks of Valentine's Day without the romance\nEAST HANOVER, N.J., Feb. 1, 2023 /PRNewswire/ -- SOUR PATCH KIDS is celebrating sweethearts and sour singles this Valentine's season with the launch of its new SOUR PATCH KIDS Sour Hearts candy. The popular and unique Black Raspberry flavor, now in a new black heart shape, is sure to bring some edge to the traditional Valentine's Day candy aisle. To add to the fun, SOUR PATCH KIDS is also announcing the launch of the Sour Hearts Social Club for Sour Hearts who want to enjoy the sweet side of Valentine's Day...without the romance.\n\n \n \n \n \n \n \n\n \n\"Valentine's Day can be a sour subject for some, which is why we wanted to offer a SOUR PATCH KIDS treat for all our fans to enjoy,\" said Lauryn McDonough, Senior Marketing Director, Candy, Seasonals, and Chocolate at Mondelēz International. \"SOUR PATCH KIDS Sour Hearts candy plays on the mischievous side of Valentines, while still delivering the sour-then-sweet treat SOUR PATCH KIDS fans have come to know and love, regardless of relationship status.\" \nThe Sour Hearts Social ClubIn honor of its new, limited-edition product, SOUR PATCH KIDS is throwing the ultimate anti-Valentine's Day celebration: the Sour Hearts Social Club. The one-of-a-kind dinner experience gathers singles and friends the day before Valentine's Day, February 13th, at The Allis at Soho House in Chicago. Reservations are free on a first come, first served basis and are available exclusively via OpenTable Experiences, which features special events such as tasting menus, cooking classes, wine tastings and more.\nAttendees will enjoy culinary delights and mocktails featuring the new SOUR PATCH KIDS Sour Hearts candy and will get to socialize with like-minded (and like-hearted) guests and enjoy games, music and more – without the traditional Valentine's Day prerequisites of flowers and heart-themed décor. Reservations are limited, so to reserve a spot:*\nVisit the event profile on OpenTable ExperiencesSelect the number of spots you would like to reserve – up to 4 guestsClick on the red time slot button that reads \"7:00pm\" to reserve. The event is from 7pm-10pm CT and guests can arrive and leave as they wish.On the following pa...