Press release
SOUR PATCH KIDS® Celebrates April Fools' Day With "Sour Patch Prank Fund" To Reward Fans With Cash And Candy For Their Pranks
Starting March 27, fans can post a simple prank video on TikTok for the chance to win $1,000 and SOUR PATCH KIDS candy EAST HANOVER, N.J., March 23, 2021
About this update from Mondelez International, Inc.
[{"type":"text","content":"Starting March 27, fans can post a simple prank video on TikTok for the chance to win $1,000 and SOUR PATCH KIDS candy\n\n\nEAST HANOVER, N.J., March 23, 2021 /PRNewswire/ -- Calling all pranksters! You could get paid to prank this April Fools' Day thanks to the SOUR PATCH KIDS brand. \n\n \n \n \n \n \n \n\n \nAfter a year so sour that even April Fools' Day was cancelled, the SOUR PATCH KIDS brand is bringing mischievous fun back to its favorite holiday by rewarding fans with cash and sweet candy prizes for their pranks. Notorious for their love of pranking, the Kids are celebrating pranksters across America this year with a $25,000 \"Sour Patch Prank Fund,\" which will designate $1,000 randomly to 25 lucky participants along with free candy to 100 random fans who share their pranks on TikTok.\nStarting March 27, fans across America are invited to channel their inner \"Kid\" and share a video of their prank on TikTok. To enter the sweepstakes, fans must follow @threalsourpatchkids on TikTok and include #SourPatchPrankFund #Sweepstakes as a text overlay to the video and in the TikTok caption of their prank video for the chance to win cash and candy.\nTo kick it all off, the SOUR PATCH KIDS brand is working with five well-known TikTok creators who have brought smiles to millions of faces by pranking their loved ones, helping to serve as guidance for what types of pranks should be submitted. Because if anyone can beat the Kids at their own pranking game, it would be TikTok creators – people who have already helped rack up billions of views by pranking their families, friends and significant others. The sweepstakes launches with help from five of the top pranksters on TikTok including: @TheCrazyGorilla, @VirziTriplets, @SometimesMamaYells, @SantiAndMikay, and @TattedBoy92.\n\"After such a tough year, we know that our fans are ready for some normalcy, including the return of playful traditions such as pranking on April Fools' Day,\" said Mili Laddha, Associate Director of Marketing, SOUR PATCH KIDS at Mondelēz International. \"We know our fans are already sharing pranks on TikTok, so as the most followed snack brand on TikTok, we knew we had to bring some fun back to our favorite holiday. That's why we're so excited to see our fans turn into a 'Kid' for a day for the chance to win some sweet prizes.\" \nStarting on April Fools' Day,...