Press release
The SOUR PATCH KIDS® Brand Turns Mischief into Currency in Its Own Immersive World on Roblox
New tycoon experience delivers sour-then-sweet rewards EAST HANOVER, N.J., June 12, 2024 /PRNewswire/ -- The SOUR PATCH KIDS brand is launching its own
About this update from Mondelez International, Inc.
[{"type":"text","content":"New tycoon experience delivers sour-then-sweet rewards \nEAST HANOVER, N.J., June 12, 2024 /PRNewswire/ -- The SOUR PATCH KIDS brand is launching its own sour-then-sweet world on Roblox, a global immersive platform where millions of people connect and communicate daily. The SOUR PATCH KIDS Mischief Tycoon Experience takes fans, ages 13 and up, within the Roblox community, on a journey to rebuild the land that the Sour Patch Kids mischievously disrupted, which then turns sweet by offering users the opportunity to collect in-experience currency and mischief points. No real currency is required or earned by Roblox community members visiting this new experience on Friday, June 14, 2024.\n\n \n \n\n \nDeveloped for users ages 13 and older, the SOUR PATCH KIDS Tycoon Experience encourages fans to engage in mischief to rebuild four fruit-themed versions of Mischief Mountain inspired by the brand's fruit-flavored candies. Fans who engage in the most mischief will be awarded free, limited SOUR PATCH KIDS-themed digital fashion items. Additional 'phygital' rewards such as SOUR PATCH KIDS brand merchandise and candy coupons will be rewarded to select fans through third-party partners to create awareness for the new experience and connect with digital gameplay.\n\"Our brand fans continue to enjoy SOUR PATCH KIDS as their go-to snack when gaming, and now we are excited to connect with the community by having SOUR PATCH KIDS join them on-platform through a fun, interactive, experience,\" said John Vasington, brand manager of SOUR PATCH KIDS, Mondelēz International. \"SOUR PATCH KIDS Mischief Tycoon gives our 13+ fans in the Roblox community a unique way to engage in loveable mischief, extending our ability to reward fans both in-game and in real life.\"\nThe experience consists of a dedicated zone with challenges where users can accumulate even more mischief to unlock SOUR PATCH KIDS companions that have turned sweet to rebuild the land they disrupted. Each mini-game represents a SOUR PATCH KIDS fruit flavor, with the following three ready to enter at the launch of the Tycoon experience. Fans are encouraged to stay for new mini-game roll outs throughout the year.\nWatermelon Blast – Visitors run through a fruit patch blasting watermelons. Try to level up blast strength through the collection of mischief. Small watermelons are easy to blast, b...