Press release
SOUR PATCH KIDS Wants to Save Halloween In Your City with Reverse Trick-or-Treating Experience
Due to COVID-19's impact on traditional trick-or-treating, SOUR PATCH KIDS will deliver tricks and treats directly to the doorsteps of lucky families in 12
About this update from Mondelez International, Inc.
[{"type":"text","content":"Due to COVID-19's impact on traditional trick-or-treating, SOUR PATCH KIDS will deliver tricks and treats directly to the doorsteps of lucky families in 12 cities nationwide; the Kids will ride into one lucky city on a giant jack-o'-lantern mobile\n\n\nEAST HANOVER, N.J., Oct. 8, 2020 /PRNewswire/ -- The SOUR PATCH KIDS® brand knows Halloween will look a little different for everyone this year. But the Kids know you can't really cancel spooky season – or candy's favorite holiday. So, they're taking matters into their own hands and making plans to save Halloween across America with a reverse trick-or-treating experience. And they could be coming to your city!\nExperience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8787851-sour-patch-kids-save-halloween/ \n After a year that's already changed so many families' lives, Halloween is yet another event in 2020 they will be celebrating differently, with more than three-quarters of people saying the virus is impacting their celebration plans.1 The biggest tradition in question? Trick-or-treating. With local government and health authorities actively cautioning against traditional trick-or-treating, many families are opting to celebrate Halloween indoors. \nBut even so, an overwhelming majority (90 percent) of millennial moms and young parents surveyed believe trick-or-treating is an irreplaceable experience.2 The Kids decidedly agree and have decided to flip the tradition on its head by bringing a reverse trick-or-treat experience straight to some lucky families' doorsteps so they can safely celebrate Halloween from the comfort of their own homes. \nHow? On Halloween night, SOUR PATCH KIDS will hit the road to 12 cities to make special contactless deliveries of a SOUR PATCH KIDS Halloween package. The deliveries will include SOUR PATCH KIDS Zombies candy and SOUR PATCH KIDS branded toilet paper, because nothing screams Halloween like TPing your living room and wreaking some safe Halloween havoc indoors. \nIn one lucky city, the Kids will roll through the neighborhoods in a larger-than-life jack-o'-lantern mobile, shaped like the classic candy bucket. Hopping off their one-of-a-kind candy carriage, the Kids will personally bring Halloween tricks and treats right to families' front doors, dropping the deliveries off contact-free while maintaining...