Business
RITZ® Crackers Delivers a Salty Slice of Paradise in Its Big Game Comeback
Self-proclaimed "salties" Jon Hamm and Bowen Yang team up with Scarlett Johansson in the RITZ® brand's witty (and flavorful) new commercial.EAST HANOVER,
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[{"type":"text","content":"Self-proclaimed \"salties\" Jon Hamm and Bowen Yang team up with Scarlett Johansson in the RITZ® brand's witty (and flavorful) new commercial.EAST HANOVER, N.J., Feb. 3, 2026 /PRNewswire/ -- RITZ® Crackers is back for the Big Game, expanding its salty universe with a new ad titled \"RITZ Island\" airing during the 3rd quarter. Featuring a star-studded lineup of actor and producer Jon Hamm, comedic trailblazer Bowen Yang, and actor and producer Scarlett Johansson, RITZ® Crackers brings everyone together for a celebration fit for football's biggest weekend.\n \n \n \n \n \n \n \n\"The Big Game is the moment where culture, entertainment, and sports collide on the biggest stage,\" said Steven Saenen, Category President, Savory Snacking. \"We continue to evolve RITZ® Crackers into a modern, culture-shaping brand built for today's shared moments. Our Big Game creative anchors in what people love about our product - its deliciously salty and buttery flavor - and uses humor, heart, and signature saltiness to show how RITZ® brings everyone together, even the saltiest, inviting a new generation of snackers to join in.\"INTRODUCING THE RITZ SALTY ISLANDThe :30 second commercial opens with Hamm and Yang perched in a treehouse overlooking partygoers who are enjoying RITZ® Crackers on the beach. After exchanging a few salty remarks, the two contemplate joining the party to get a taste of delicious RITZ® Crackers. In the blink of an eye, Johansson arrives on a jet ski and invites Hamm and Yang to come down to the beach. Soon enough, the trio of beachgoers ride into the party in style, savoring the salty, buttery-flavored goodness of RITZ® Crackers. \"Who wouldn't want to escape to RITZ® Island for a day?\" said Jon Hamm. \"Diving into this creative concept with RITZ® Crackers has been a blast.\"\"RITZ® Crackers are a star in their own right,\" said Bowen Yang. \"Partnering with them has been an absolute joy—this is my first Big Game spot, and I couldn't ask for a better experience than visiting RITZ® Island.\"In the blink of an eye, Johansson arrives on a jet ski and invites Hamm and Yang to come down to the beach party. Soon enough, the trio of beachgoers ride into the party in style, savoring the salty, buttery-flavored goodness of RITZ® Crackers together.\"Collaborating with RITZ® Crackers on this Big Game commercial was such a thrill,\" sa...