Press release
RITZ® Brand Celebrates Foster Parents this Mother's and Father's Day with Inspiring "Foster Welcome" Campaign
The fan favorite cracker is partnering with the National Foster Parent Association to recognize and celebrate foster parents who welcome youth into their
About this update from Mondelez International, Inc.
[{"type":"text","content":"The fan favorite cracker is partnering with the National Foster Parent Association to recognize and celebrate foster parents who welcome youth into their families\n\n\nEAST HANOVER, N.J., May 6, 2021 /PRNewswire/ -- Today, the RITZ brand, one of America's favorite crackers, launches a campaign titled \"Foster Welcome\" to celebrate foster parents this Mother's Day and Father's Day. In partnership with the National Foster Parent Association, the program shines a light on foster moms and dads and their role in helping children in need feel welcome. \"Foster Welcome\" is the next iteration of the RITZ purpose platform, \"A Taste of Welcome,\" which aims to promote inclusivity and a sense of belonging by recognizing underrepresented groups of people and highlighting their unique experiences. \n\n \n \n\n \nAs a continuation of the brand's mission to make the world a more welcoming place, RITZ is celebrating and raising awareness around foster parents and the impact they have on the children they welcome into their lives. In the U.S., there are approximately 424,000 foster children1 supported by foster parents who assume an immense responsibility and open their homes to give children a sense of home. \n\"Mother's Day and Father's Day are the perfect occasions to celebrate all the foster parents who might not get the recognition they deserve during this time of year,\" says Santiago Gomez Bernal, Associate Marketing Director at RITZ. \"Through our partnership with the National Foster Parent Association, we've learned there is much more to be done to help and support the incredible work these parents do every day. With this partnership, we hope to elevate their inspiring stories and raise awareness around how meaningful it is to be a foster mom or dad, from large families to single parents to same sex parents, they are truly the ultimate welcomers, and we are honored to share their stories.\"\nAs part of the program, RITZ released a long form video, titled \"Foster Welcome,\" which illustrates the emotional, but exciting experience of welcoming a new foster child into the family. Created in partnership with The Martin Agency and the National Foster Parent Association, the team worked together to ensure the story brought to life the authentic and real emotions foster parents and children experience during this first meeting. The video e...