Press release
RITZ Toasted Chips is Heating Up March Madness® With Two New Flavors
The RITZ Roster of NCAA® athletes will share their exclusive first taste of the new sweet heat flavored chips and announce a chance to win a trip to the 2025
About this update from Mondelez International, Inc.
[{"type":"text","content":"The RITZ Roster of NCAA® athletes will share their exclusive first taste of the new sweet heat flavored chips and announce a chance to win a trip to the 2025 NCAA® Men's or Women's Final Four\nEAST HANOVER, N.J., March 6, 2024 /PRNewswire/ -- The RITZ brand, an official sponsor of the 2024 NCAA Men's and Women's Basketball Tournaments, is heating up its RITZ Toasted Chips lineup during March Madness with two new flavors – Sweet Habanero and Honey BBQ. With the classic RITZ cracker taste fans love, but with an oven-baked crunch, RITZ Toasted Chips are the perfect snack for sports fans and snack enthusiasts alike.\n\n \n \n \n \n \n \n\n \n\"We are putting all our chips on the NCAA® March Madness® tournament this year, and we're thrilled to be back for our second year to share two, delicious new Toasted Chips flavors,\" said Jennifer Sobolewski, RITZ Toasted Chips Senior Brand Manager.\n\"These flavors will spice up your game-watching experience whether you're viewing the game at home or a friend's, casually snacking while checking your tournament brackets online, or even celebrating with us at Fan Fest in Phoenix, Arizona,\" added Alex Neufeld, RITZ Senior Associate Brand Manager.\nRITZ Toasted Chips will bring the heat to your watching experience with two-time All-Star, Isaiah Thomas, a RITZ Roster of NCAA athlete ambassadors, the 'Are You Snack Bracket Ready?' Sweepstakes, and Fan Fest activations.\nYour Chance to Win Tickets to March Madness 2025 - Looking for a different kind of March Madness bracket? On February 12, Mondelez International brands OREO®, RITZ®, Chips Ahoy®, Triscuit®, and Wheat Thins® are unlocking the ultimate 'Are You Snack Bracket Ready?' Sweepstakes where fans can vote on recipes, they'd like to see compete during March Madness for a chance to win a trip for four to the 2025 NCAA Men's or Women's Final Four. See below for additional details including link to full rules.NCAA NIL Athlete Partners Form the RITZ Roster – The brand is teaming up with a group of 16 NCAA athlete ambassadors during March Madness who will build buzz among their social media followings by sharing a first taste of the new RITZ Toasted Chips flavors and other snacking content throughout the tournament.The RITZ Roster includes:\nNCAA Men's Basketball Players:Armando Bacot, University of North CarolinaBrandon Dwyer, Florida Gulf Coast U...