Press release
RITZ "Friendsgiving Chef Service" with Marcus Samuelsson Delivers Globally-Inspired Gourmet Friendsgiving Feast as Part of Its Welcoming Holiday Campaign
Goldbelly Holiday Meal Kits and Sweepstakes Take the Stress out of Holiday Meal Prep EAST HANOVER, N.J., Oct. 25, 2022 /PRNewswire/ -- Friendsgiving this year
About this update from Mondelez International, Inc.
[{"type":"text","content":"Goldbelly Holiday Meal Kits and Sweepstakes Take the Stress out of Holiday Meal Prep \nEAST HANOVER, N.J., Oct. 25, 2022 /PRNewswire/ -- Friendsgiving this year just got a lot less stressful. This season, RITZ and chef Marcus Samuelsson are enabling fans to spend less time in the kitchen and more time welcoming others and relaxing with their chosen family. The brand is launching a RITZ \"Friendsgiving Chef Service\" Sweepstakes, allowing one lucky winner to host the ultimate Friendsgiving for 10, with a full spread expertly prepared by Chef Marcus Samuelsson. The chef will welcome the winners to his newest New York City restaurant, Hav & Mar, and the program will extend nationally via Goldbelly with RITZ \"Friendsgiving Chef Service\" meal kits, created by Samuelsson, available to ship to friends and family anywhere around the country.\n\n \n \n \n \n \n \n\n \nThe Friendsgiving program is part of the brand's multi-faceted holiday campaign, \"Our Holidays,\" that celebrates the diverse celebrations, cuisines and traditions found in homes across America. An extension of the brand's \"A Taste of Welcome\" purpose platform, which aims to make the world a more welcoming place, the RITZ brand is highlighting the powerful role food and traditions play in bringing people together for Friendsgiving, diverse global holidays and beyond. Campaign components include a national television campaign, immersive video series and limited-edition cookbook titled A Taste of Welcome: A Celebration of Food and Culture and created in collaboration with Samuelsson and Bon Appétit. The new cookbook includes stories and recipes from multiple immigrant families, Samuelsson features in content and contributed two original recipes to the book.\nThe ideal partner for this inclusive campaign, Samuelsson was born in Ethiopia and raised in Sweden before moving to the U.S. to pursue his culinary career. He is a champion of the role food can play in welcoming and bringing people together.\n\"My very first Thanksgiving was actually Friendsgiving with my roommates and restaurant family in New York City. I was a young cook and new to this country and I remember making some Swedish herring. To me, there is nothing more satisfying or joyful than sitting down at a table full of friends and great food that represents who we all are,\" Samuelsson fondly recalls. \"Now, m...