Press release
RITZ Brand Rushes into the Football Postseason with RITZ Blitzes Campaign
Professional quarterback, Trevor Lawrence, teams up with the brand to upgrade fans' game day experiences with delicious recipes and watch party must-haves
About this update from Mondelez International, Inc.
[{"type":"text","content":"Professional quarterback, Trevor Lawrence, teams up with the brand to upgrade fans' game day experiences with delicious recipes and watch party must-haves\nEAST HANOVER, N.J., Jan. 22, 2024 /PRNewswire/ -- RITZ, America's favorite butter cracker, is rushing into football and blitzing the postseason with the help of brand partner and professional quarterback, Trevor Lawrence. A blitz can ruin a play, but when the RITZ brand blitzes a party, it makes everything better. Today through the Big Game in February, the RITZ brand will be upgrading fans' game day experiences with delicious recipes and Trevor Lawrence-approved surprises.\n\n \n \n \n \n \n \n\n \nThe RITZ Blitzes campaign includes a 15-second television commercial starring Trevor Lawrence. During the spot, the quarterback rushes in to blitz a lackluster game day tailgate, turning it into an unforgettable and welcoming celebration, thanks to RITZ crackers.\nThe RITZ brand will continue the momentum, upgrading at-home watch parties and tailgate menus with delicious recipe inspirations shared on social platforms throughout the playoffs. On Feb. 11, the RITZ brand will even be blitzing the Big Game by offering fans at home the chance to win* an Ultimate Sports Cave Makeover that has professional quarterback and brand fan, Trevor Lawrence's stamp of approval. Football fanatics and fair-weather fans alike will have the opportunity to win an exciting array of RITZ brand-themed prizes throughout the game!\n\"As a brand, we are on a mission to inspire people to invite others in, and create welcoming spaces for all of life's moments —from small gatherings to the big watch parties that bring us all together,\" said Garrett Clayman, RITZ Brand Manager. \"Trevor Lawrence, a life-long fan of RITZ crackers, was the perfect partner for this campaign. He is an indisputable authority on watch-party must-haves and it was an honor to have his input into our grand prize. We're thrilled to blitz the postseason and give one lucky fan an Ultimate Sports Cave Makeover!\"\nThe RITZ brand worked with Trevor Lawrence to curate the Ultimate Sports Cave Makeover grand prize, selecting his own must-have elements that would offer fans a welcoming atmosphere for their at-home watching needs including:\nA large television to catch every single play.Comfortable seating to welcome family and friends.Activiti...